Multi Store Model

Question 1

Who was the multi store model developed by?

Answer 1

Atkinson and shiffrin

Question 2

Sensory memory

Answer 2

• input through sensory register through five senses
• holds very limited amount of information
• more of representation is modality specific
• information held for 2 seconds
• if information is attended to it will pass to stm

Question 3

Short term memory

Answer 3

• only lasts 15-30 seconds
• limited amount of information at a time held between 5 and 9 items
• rehearsal of information means it will pass to Ltm
• if not rehearsed it will be lost through decay
• stores information in auditory way for us to rehearse

Question 4

Evidence for separate stm and ltm stores

Answer 4

• primary recency effect
• glanzer and cunitz (1966)
• investigate whether position of word in list effected recall
• participants recalled more words from beginning and end of word list

Question 5

Long term memory

Answer 5

• once information has been rehearsed it passes to ltm
• can potentially last forever
• no limit to amount of information held
• largely held semantically

Question 6

Evidence for ltm

Answer 6

Atkinson and shiffrin

• quizzing graduate about capital cities in US states
• student could not immediately recall capital of Washington but later recalled another capital after which he remembered the capital of Washington. Learned capitals together

Question 7

Evaluation of multi-store model

Answer 7

Supporting evidence- glanzer and cunitz
Reductionist- reduces memory down to simple storage and retrieval process suggest memory is a passive process unlike other models
Individual difference- can not be applied to every individual because people can eidetic memories to long term memory, larger capacity in stm
Practical applications- help studies/ those with professions that require large amount of info to be processed