multi store model Flashcards
STM
limited capacity (seconds)
memory decay
rehearsal transfers it to LTM
Chuncking can increase capacity
LTM
unlimited capacity
remembered more if its semantically encoded
Sensory Memory
only remembered if we pay attention to it
needs an environmental stimulus
when we pay attention its transferred to STM
Strengths
Strong Ev, clear structure, process and predictions
Weaknesses
Too simple.
STM AND LTM are not unitary stores (KF)
not valid only tested on psychology students in lab environment
Schachter et al -
Found 4 LTM stores
Craik and lochart
Elaborative rehearsal, memories are remembered more by processing than maintenance rehearsal.
How many brain cells does Mr Summers have?
You can count them with your hand