Multi store memory model

Question 1

Who came up with the multi-store memory model?

Answer 1

Atkinson and Shiffren (1968)

Question 2

1. Environmental stimuli

Answer 2

The environment around you.

Question 3

2. Sensory Memory

Answer 3

Where info is held at each of the senses.
Large capacity
Very brief duration.

Question 4

3. Attention

Answer 4

If a persons attention is focused on one of the sensory stores, then the data is transferred to the STM

Question 5

4. STM

Answer 5

Info is held in STM so it can be used for immediate tasks.

Question 6

5. Maintenance rehearsal

Answer 6

Repitition keeps info in the STM but eventually creates a LTM

Question 7

6. LTM

Answer 7

Has a potrentially infinate capacity of memories which need retrieval to get it back in the STM

Question 8

7. Retrieval

Answer 8

The process of a LTM into the STM for use.

Question 9

Evaluation 1 (strength) (HM)

Answer 9

There are supporting case studies that show different areas of the brain are involved in STM and LTM. This through the study of HM (Scoville and Milner 1957) He had his hippocampus removed and thus his personaliity remained in tact but he coulnt form new LTMs.

Question 10

Evaluation 2 (weakness)

Answer 10

Too simple, research shows LTM and STM arent ‘unitary’ stores. This is shown for the STM by the WMM (badelely and hitch (1974)) and by the different types of LTM