mr smith-everything i need to know Flashcards
mass market
wide appeal/aimed at large gorups of buyers
less products at low prices due to lots of competition
what is branding
creating a logo, brand
means customers will instantly recognise promotional material
corporate branding
having a recognisable logo but with several brands within it
products trut that products with this logo will be off good quality
product branding
own branding
autocratic leadership style
where leader makes all the decisions on therir own
no workers have input
adv if unskilled wrkers are in the business
dis as makes workers of business feel unvalued and demotivated as cant make an input
paternalistic leadership style
softer from of autocratic style
fosues more on employee motivation than autocratic
before making decison they consultt workers and persude them that the decsion are in theri interest
democratic leadership style
leader encourages workers to partipate in the decisions making process
delagte resopinsiblity
dsicuss everythign with workers
make workers feel valued and part of business
shows leasder has a lot of confiednce in workforce
adv-increases employee ,otivation as employees feel more valued as can make input on decision
dis-may be time cosuming if loads of workers dsaying different things to one another
laissez faire leadership style
leader has very rare interfernece with the running odf the business
good if have workers that are skilled and ok doing it alone
transformational leadership
where business needs to drastically chnag e
CHANGE
entrepearus
person who sets up a business
have several roles
bringing up business
new innovation
risks and uuncertainity
dealing with new business barriers
forms of a business
sole trader
have full repsonsibility of theri own business
