Motivation1 Flashcards
1
Q
Drive theory
A
Humans are motivated to reduce internal states of tension or arousal, called “drives”, which arise from unmet biological or psychological needs
2
Q
Motivation
A
The process that leads people to behave as they do (described in terms of strength and direction)
3
Q
Biogenic needs
A
Needs we are born with in order to live/survive. (E.g. food, water, shelter, air)
4
Q
Psychogenic needs
A
Needs acquired through the process of becoming a member of a culture (e.g. belongingness, friends, sense of achievement, social acknowledgment)
5
Q
Utilitarian needs
A
Something objective and tangible
6
Q
Hedonic needs
A
Subjective and experiential aspects (brand, colour, etc)
