Module 9- Analytics with Google Analytics 4 (GA4)

Question 1

Digital marketing analytics involves the collection, measurement, and analysis of website data.

What types of insights can this analysis provide for digital marketers?

Choose FOUR options.

What conversion challenges customers are facing

The quality of the products on the website

Which competitors your customers are visiting

Who your customers are and their interests

How customers navigate and interact with the website

Appreciation of what customers don’t like

Answer 1

What conversion challenges customers are facing

Who your customers are and their interests

How customers navigate and interact with the website

Appreciation of what customers don’t like

Question 2

Digital marketing analytics brings several benefits to digital marketers, such as gaining insights about customer behavior.

What are some of the other main benefits?

Choose FOUR options.

Ability to better forecast buying trends

More accurate allocation and prioritization of resources

Ability to get closer to the customer

Greater safety and respect in the workplace

Higher conversion rates

Enhanced career path options

Answer 2

Ability to better forecast buying trends

More accurate allocation and prioritization of resources

Ability to get closer to the customer

Higher conversion rates

Question 3

Digital marketers can use a number of powerful tools to help them collect, measure, and analyze your data from multiple traffic sources.

What common tools are used for this purpose?

Choose FOUR options.

Responses

Adobe Analytics

Matomo

Adobe Creative Suite

Woopra

Google Analytics 4

Google Search Console

Answer 3

Adobe Analytics

Matomo

Woopra

Google Analytics 4

Question 4

Google Analytics 4 (GA4) is one of the most commonly used free analytics tools and is an excellent choice for most marketing needs.

What are the main benefits of Google Analytics 4?

Choose FOUR options.

It offers customizable reports, dashboards, and data collection

Streamlined communication throughout the organization

It offers integration with non-Google traffic sources

Reduction in customer complaints

Easily to install and implement

Seamless integration with other Google products

Answer 4

It offers customizable reports, dashboards, and data collection

It offers integration with non-Google traffic sources

Easily to install and implement

Seamless integration with other Google products

Question 5

Dimensions and metrics are key concepts in data analytics. Dimensions describe data whereas metrics measure data.

Match the data items to the correct category.

Choose the correct category for each option.

1. Dimensions 2. Metrics

Event Count
Engagement Rate
Channel Name
Views per user
Country
Device

Answer 5

1. Dimensions
   -Channel Name
   -Country
   -Device
2. Metrics
   -Event Count
   -Engagement Rate
   -Views per user

Question 6

There are a number of common conversion metrics defined within Google Analytics.

Match each conversion metric to the relevant definition.

Drag each option to the correct target.

The number of valuable actions taken on the site or app
The number of individual sales, shopping basket items, or in-app purchases
The percentage of visitors that take a valuable action on your site or mobile app
The monetary value of your ecommerce sales or in-app purchases

Conversions
Conversion rate
Transactions
Revenue

Answer 6

The number of valuable actions taken on the site or app
- Conversions

The number of individual sales, shopping basket items, or in-app purchases
-Transactions

The percentage of visitors that take a valuable action on your site or mobile app
-Conversion rate

The monetary value of your ecommerce sales or in-app purchases
-Revenue

Question 7

Digital marketers need to be aware of the basic legal requirements, responsibilities, and best practice concerning analytics, consent, and data collection.

What are the best practices around data collection?

Choose TWO options.

Collect data from high-converting customers only

Use the least-strict data regulation as the baseline for your data collection policies

Ensure you are aware of the legal requirements that apply to any data you collect

Ask users to provide explicit opt-in consent for data collection and storage

Answer 7

Ensure you are aware of the legal requirements that apply to any data you collect

Ask users to provide explicit opt-in consent for data collection and storage

Question 8

Question
Setting up a Google Analytics 4 (GA4) account is relatively straightforward.

What best practices should you follow when getting started with GA4?

Choose TWO options.

Ensure you understand the GA4 terms and conditions

Use non-Google emails to link to your account

Use the same Google account or Gmail to login into the various Google services

Choose auto tracked events instead of custom events

Answer 8

Ensure you understand the GA4 terms and conditions
Use the same Google account or Gmail to login into the various Google services

Question 9

You can use several methods to add GA4 code to a website to track interactions.

What are the recommended methods?

Choose TWO options.

Install using a plugin or app

Add the GA4 tracking code to your website HTML

Ask a coding expert to set it up

Use Google Tag Manager

Answer 9

Install using a plugin or app

Use Google Tag Manager

Question 10

The two levels of settings found in GA4 are Account level and Property level.

Match the characteristic to the correct setting.

Choose the correct category for each option.

1. Account 2. Property

This setting is the highest level and the access point for analytics
This setting can determine which properties to track
This setting can ensure the accuracy of the data collected
This setting controls the length of time GA4 stores data

Answer 10

1. Account
   This setting is the highest level and the access point for analytics
   This setting can determine which properties to track
2. Property
   This setting can ensure the accuracy of the data collected
   This setting controls the length of time GA4 stores data

Question 11

You can grant access to other users within your Google Analytics 4 account. This can bring several benefits, such as enhanced cooperation and collaboration.

What are other benefits of granting access to co-workers?

Choose TWO options.

You have a single source of truth for reporting

There’s greater data privacy

You can restrict access based on seniority

Core settings and customer reports cannot be adjusted

Answer 11

You have a single source of truth for reporting
You can restrict access based on seniority

Question 12

Question
Google Analytics 4 allows you to link to other Google products and tools, so that you can supplement your reports with additional insights. What other benefits might this bring?

Choose FOUR options.

Google channels are prioritized

More SEO insight from people not logged into their Google account when searching

Better able to assess the value of different channels

It simplifies the customer journey

Greater availability of data

Google Ads imports cost and impression data from the Google SERP

Answer 12

More SEO insight from people not logged into their Google account when searching

Better able to assess the value of different channels
Greater availability of data

Google Ads imports cost and impression data from the Google SERP

Question 13

Events are user interactions and engagements with website pages or mobile app elements. Digital marketers set and measure events using Google Analytics.

Why is this the case?

Choose TWO options.

You can track conversions back to specific channels

You can decide how much time and budget to invest in channels

You can automate content creation for the different channels

You can help customers choose the most appropriate channels for their needs

Answer 13

You can track conversions back to specific channels

You can decide how much time and budget to invest in channels

Question 14

Different types of GA4 events can be tracked automatically, configured as part of an ecommerce setup, or manually created specifically for a website or app.

Match each GA4 event to the correct type of event.

Drag each option to the relevant target.

1. Automatic 2. Ecommerce 3. Custom

order-complete
file-downloads
view-search-results
subscription-complete
clicks
thanks-for-getting-in-touch
add-to-cart
select-item
purchase

Answer 14

1. Automatic
   clicks
   view-search-results
   file-downloads
2. Ecommerce
   add-to-cart
   select-item
   purchase
3. Custom
   thanks-for-getting-in-touch
   subscription-complete
   order-complete

Question 15

Tracking interactions that are specific to your website or app can provide valuable insights to marketers. This can be accomplished in GA4 by creating custom events.

What steps must you follow to set up a basic custom event in GA4?

Choose THREE options.

Choose to create a new conversion event

Navigate to the Events section in the Admin area

Include event category, action, and label

Create a trigger in GTM

Add the event conditions

Answer 15

Choose to create a new conversion event

Navigate to the Events section in the Admin area

Add the event conditions

Question 16

Setting up a GA4 website event in Google Tag Manager (GTM) involves a number of steps.

Suppose a digital marketer has already installed GTM on the website and added the GA4 tag configuration. Put the next four steps in order.

Drag each option to the correct target.

Step 4
Step 3
Step 6
Step 5

Create and name a new GA4 event tag
Create a trigger that fires your tag
Review your trigger variables
Publish the tag live

Answer 16

Step 4
Create a trigger that fires your tag

Step 3
Create and name a new GA4 event tag

Step 6
Publish the tag live

Step 5
Review your trigger variables

Question 17

Conversions and ecommerce revenue and transactions can be imported from GA4 into Google Ads by choosing the Import feature in Google Ads and selecting the conversions you want to pull across.

What best practices should you follow when tracking ecommerce conversions using Google Analytics 4?

Choose TWO options.

Use GA4 conversions rather than native Google Ads conversions

Track high-value conversions only

Store the data in multiple places

Avoid duplicating conversions in Google Ads

Answer 17

Use GA4 conversions rather than native Google Ads conversions
Avoid duplicating conversions in Google Ads

Question 18

There are two main reporting categories found in the Reports section in Google Analytics 4, Lifecycle reports and User reports.

Match each Lifecycle report to the correct description.

Drag each option to the correct target.

It provides details on website or mobile app interactions such as downloading content

It provides details on ecommerce revenue generated from a website or mobile app

It provides details on the channels that bring users and traffic to a website and mobile app

It provides data on repeat visits by cohorts defined in GA4

Monetization
Acquisition
Engagement
Retention

Answer 18

It provides details on website or mobile app interactions such as downloading content
-Engagement

It provides details on ecommerce revenue generated from a website or mobile app
-Monetization

It provides details on the channels that bring users and traffic to a website and mobile app
-Acquisition

It provides data on repeat visits by cohorts defined in GA4
-Retention

Question 19

Acquisition reports help to identify the sources of traffic to a website in a series of sub reports.

Match each Acquisition sub report to the relevant description.

Drag each option to the correct target.

This Acquisition report provides details on the content and landing pages driving organic searches
This Acquisition report provides details on the search keywords driving organic searches
This Acquisition report provides details on the channels and sources driving sessions and traffic
This Acquisition report provides details on the channels and sources driving unique visitors to a website or mobile app

Sessions by Default channel
User by default channel
organic search queries
organic search traffic

Answer 19

This Acquisition report provides details on the content and landing pages driving organic searches
-organic search traffic

This Acquisition report provides details on the search keywords driving organic searches
-organic search queries

This Acquisition report provides details on the channels and sources driving sessions and traffic
-Sessions by Default channel

This Acquisition report provides details on the channels and sources driving unique visitors to a website or mobile app
-User by default channel

Question 20

Engagement reports provide information about the webpages and mobile app screens that users are engaging with.

Match each Engagement report to the relevant description.

Drag each option to the correct target.

This report provides insights into webpages and mobile screens and the metrics associated with each to see what’s popular
This report provides access to most of the engagement reports as widgets
This report automatically tracks any predefined GA4 and custom events set up in Google Tag Manager
This report provides details on any events marked as a conversion and any revenue associated with them

Conversions
Pages and Screens
Overview
Events

Answer 20

This report provides insights into webpages and mobile screens and the metrics associated with each to see what’s popular
-Pages and Screens

This report provides access to most of the engagement reports as widgets
-Overview

This report automatically tracks any predefined GA4 and custom events set up in Google Tag Manager
-Events

This report provides details on any events marked as a conversion and any revenue associated with them
-Conversions

Question 21

Depending on the business, monetization reports provide information on how revenue is being generated through a mobile app or website.

Match each Monetization report to the relevant description.

Drag each option to the correct target.

This report shows the steps people take to purchase as a basic visual funnel
This report shows the number of mobile app products sold from purchases within a mobile app
This report shows how many times people viewed the products listed as “in promotion” on a site
This report provides details on the number of times people bought and viewed an ecommerce product and the total revenue

In-app Purchases
Promotions
Ecommerce Purchases
Use Purchase Journey

Answer 21

This report shows the steps people take to purchase as a basic visual funnel
-Use Purchase Journey

This report shows the number of mobile app products sold from purchases within a mobile app
-In-app Purchases

This report shows how many times people viewed the products listed as “in promotion” on a site
-Promotions

This report provides details on the number of times people bought and viewed an ecommerce product and the total revenue
-Ecommerce Purchases

Question 22

User reports provide insights into “who” is using a site or mobile app.

Match each User report to the correct description.

Drag each option to the correct target.

This report provides details about the devices, web browsers, screen resolution, and operating systems visitors are using

This report provides details on metrics including users, engagement rate, events, conversions, and revenue

Demographics
Technology

Answer 22

This report provides details about the devices, web browsers, screen resolution, and operating systems visitors are using
-Technology

This report provides details on metrics including users, engagement rate, events, conversions, and revenue
-Demographics

Question 23

GA4 includes a number of standard reports.

What is the purpose of the Advertising reports in GA4?

Choose TWO options.

The Advertising reports provide a rounded view of the entire conversion journey based on a cross-channel attribution model

The Advertising reports provide details on the devices used by customers for a website or mobile app

The Advertising reports provide deep insights into who the customers are based on a last-click attribution model as default

The Advertising reports provide a better understanding of the influence of different channels in the conversion journe

Answer 23

The Advertising reports provide a rounded view of the entire conversion journey based on a cross-channel attribution model

The Advertising reports provide a better understanding of the influence of different channels in the conversion journey

Question 24

Google Analytics 4 includes real-time reporting and can provide a live snapshot of activity on a website.

What are the benefits of tracking traffic changes in real time using Google Analytics 4?

Choose TWO options.

It’s an invaluable source for historical reporting

It identifies what activities have an immediate effect on traffic

You can unearth deep insights about user interactions

Marketers can follow activities as if they were a customer journey

Answer 24

It identifies what activities have an immediate effect on traffic
Marketers can follow activities as if they were a customer journey

Question 25

Report explorations are custom GA4 reports created from specific metrics and dimensions.

Match each GA4 report exploration to the relevant description.

Drag the answer to the right spot

A report providing a simple data table format
A report providing details about the users in any segments that have been created
A report providing a view of how people complete events on a website or mobile app
A report providing a visual representation of how people move and interact on a website or mobile app

Blank
Path
User explorer
Funnel

Answer 25

A report providing a simple data table format
-Blank

A report providing details about the users in any segments that have been created
-User explorer

A report providing a view of how people complete events on a website or mobile app
-Funnel

A report providing a visual representation of how people move and interact on a website or mobile app
-Path

Question 26

A conversion funnel is often used when there are multiple steps in a customer journey.

What are the benefits of using a conversion funnel in GA4?

Choose TWO options.

It can reduce the amount of coding required to use GA4

It can improve UX and conversion by dynamically applying recommendations through A/B testing tool

It can show where visitors exit their conversion journey

It can help you to optimize the customer experience

Answer 26

It can show where visitors exit their conversion journey

It can help you to optimize the customer experience

Question 27

You can create custom audiences in GA4 based on events and interactions on a website or mobile app.

What are the benefits of creating custom audiences using GA4?

Choose TWO options.

Custom audiences can help refine an audience segment by excluding users based on events

Custom audiences can be defined for remarketing campaigns

Custom audiences can be used by GA4 to dynamically personalize your website based on user behavior

Custom audiences provide first-party data which you can use to remarket within paid social media campaigns like Instagram and Facebook

Answer 27

Custom audiences can help refine an audience segment by excluding users based on events

Custom audiences can be defined for remarketing campaigns

Question 28

GA4 enables you to collect vast amounts of data but you need to know what to do with it.

What are best practices for analyzing data?

Choose TWO options.

Responses

Compare digital channels to see which work best

Ignore any data that does not support defined marketing objectives

Collect as much data as possible

Compare one dataset with another to avoid reviewing data in isolation

Answer 28

Compare digital channels to see which work best
Compare one dataset with another to avoid reviewing data in isolation