Module 9- Analytics with Google Analytics 4 (GA4) Flashcards
Digital marketing analytics involves the collection, measurement, and analysis of website data.
What types of insights can this analysis provide for digital marketers?
Choose FOUR options.
What conversion challenges customers are facing
The quality of the products on the website
Which competitors your customers are visiting
Who your customers are and their interests
How customers navigate and interact with the website
Appreciation of what customers don’t like
What conversion challenges customers are facing
Who your customers are and their interests
How customers navigate and interact with the website
Appreciation of what customers don’t like
Digital marketing analytics brings several benefits to digital marketers, such as gaining insights about customer behavior.
What are some of the other main benefits?
Choose FOUR options.
Ability to better forecast buying trends
More accurate allocation and prioritization of resources
Ability to get closer to the customer
Greater safety and respect in the workplace
Higher conversion rates
Enhanced career path options
Ability to better forecast buying trends
More accurate allocation and prioritization of resources
Ability to get closer to the customer
Higher conversion rates
Digital marketers can use a number of powerful tools to help them collect, measure, and analyze your data from multiple traffic sources.
What common tools are used for this purpose?
Choose FOUR options.
Responses
Adobe Analytics
Matomo
Adobe Creative Suite
Woopra
Google Analytics 4
Google Search Console
Adobe Analytics
Matomo
Woopra
Google Analytics 4
Google Analytics 4 (GA4) is one of the most commonly used free analytics tools and is an excellent choice for most marketing needs.
What are the main benefits of Google Analytics 4?
Choose FOUR options.
It offers customizable reports, dashboards, and data collection
Streamlined communication throughout the organization
It offers integration with non-Google traffic sources
Reduction in customer complaints
Easily to install and implement
Seamless integration with other Google products
It offers customizable reports, dashboards, and data collection
It offers integration with non-Google traffic sources
Easily to install and implement
Seamless integration with other Google products
Dimensions and metrics are key concepts in data analytics. Dimensions describe data whereas metrics measure data.
Match the data items to the correct category.
Choose the correct category for each option.
- Dimensions 2. Metrics
Event Count
Engagement Rate
Channel Name
Views per user
Country
Device
- Dimensions
-Channel Name
-Country
-Device - Metrics
-Event Count
-Engagement Rate
-Views per user
There are a number of common conversion metrics defined within Google Analytics.
Match each conversion metric to the relevant definition.
Drag each option to the correct target.
The number of valuable actions taken on the site or app
The number of individual sales, shopping basket items, or in-app purchases
The percentage of visitors that take a valuable action on your site or mobile app
The monetary value of your ecommerce sales or in-app purchases
Conversions
Conversion rate
Transactions
Revenue
The number of valuable actions taken on the site or app
- Conversions
The number of individual sales, shopping basket items, or in-app purchases
-Transactions
The percentage of visitors that take a valuable action on your site or mobile app
-Conversion rate
The monetary value of your ecommerce sales or in-app purchases
-Revenue
Digital marketers need to be aware of the basic legal requirements, responsibilities, and best practice concerning analytics, consent, and data collection.
What are the best practices around data collection?
Choose TWO options.
Collect data from high-converting customers only
Use the least-strict data regulation as the baseline for your data collection policies
Ensure you are aware of the legal requirements that apply to any data you collect
Ask users to provide explicit opt-in consent for data collection and storage
Ensure you are aware of the legal requirements that apply to any data you collect
Ask users to provide explicit opt-in consent for data collection and storage
Question
Setting up a Google Analytics 4 (GA4) account is relatively straightforward.
What best practices should you follow when getting started with GA4?
Choose TWO options.
Ensure you understand the GA4 terms and conditions
Use non-Google emails to link to your account
Use the same Google account or Gmail to login into the various Google services
Choose auto tracked events instead of custom events
Ensure you understand the GA4 terms and conditions
Use the same Google account or Gmail to login into the various Google services
You can use several methods to add GA4 code to a website to track interactions.
What are the recommended methods?
Choose TWO options.
Install using a plugin or app
Add the GA4 tracking code to your website HTML
Ask a coding expert to set it up
Use Google Tag Manager
Install using a plugin or app
Use Google Tag Manager
The two levels of settings found in GA4 are Account level and Property level.
Match the characteristic to the correct setting.
Choose the correct category for each option.
- Account 2. Property
This setting is the highest level and the access point for analytics
This setting can determine which properties to track
This setting can ensure the accuracy of the data collected
This setting controls the length of time GA4 stores data
- Account
This setting is the highest level and the access point for analytics
This setting can determine which properties to track - Property
This setting can ensure the accuracy of the data collected
This setting controls the length of time GA4 stores data
You can grant access to other users within your Google Analytics 4 account. This can bring several benefits, such as enhanced cooperation and collaboration.
What are other benefits of granting access to co-workers?
Choose TWO options.
You have a single source of truth for reporting
There’s greater data privacy
You can restrict access based on seniority
Core settings and customer reports cannot be adjusted
You have a single source of truth for reporting
You can restrict access based on seniority
Question
Google Analytics 4 allows you to link to other Google products and tools, so that you can supplement your reports with additional insights. What other benefits might this bring?
Choose FOUR options.
Google channels are prioritized
More SEO insight from people not logged into their Google account when searching
Better able to assess the value of different channels
It simplifies the customer journey
Greater availability of data
Google Ads imports cost and impression data from the Google SERP
More SEO insight from people not logged into their Google account when searching
Better able to assess the value of different channels
Greater availability of data
Google Ads imports cost and impression data from the Google SERP
Events are user interactions and engagements with website pages or mobile app elements. Digital marketers set and measure events using Google Analytics.
Why is this the case?
Choose TWO options.
You can track conversions back to specific channels
You can decide how much time and budget to invest in channels
You can automate content creation for the different channels
You can help customers choose the most appropriate channels for their needs
You can track conversions back to specific channels
You can decide how much time and budget to invest in channels
Different types of GA4 events can be tracked automatically, configured as part of an ecommerce setup, or manually created specifically for a website or app.
Match each GA4 event to the correct type of event.
Drag each option to the relevant target.
- Automatic 2. Ecommerce 3. Custom
order-complete
file-downloads
view-search-results
subscription-complete
clicks
thanks-for-getting-in-touch
add-to-cart
select-item
purchase
- Automatic
clicks
view-search-results
file-downloads - Ecommerce
add-to-cart
select-item
purchase - Custom
thanks-for-getting-in-touch
subscription-complete
order-complete
Tracking interactions that are specific to your website or app can provide valuable insights to marketers. This can be accomplished in GA4 by creating custom events.
What steps must you follow to set up a basic custom event in GA4?
Choose THREE options.
Choose to create a new conversion event
Navigate to the Events section in the Admin area
Include event category, action, and label
Create a trigger in GTM
Add the event conditions
Choose to create a new conversion event
Navigate to the Events section in the Admin area
Add the event conditions
