Module 8- Website Optimization and eCommerce Flashcards
You can create an online presence for your company or brand without even having a website.
What are effective ways of creating an online presence?
Choose TWO of the following:
Get listed on Google Maps
Respond to positive customer reviews only
Create a social media profile
Invest in marketing automation software
Get listed on Google Maps
Create a social media profile
You can set up different types of websites for an online business, depending on its specific requirements.
Drag each website type to the description which best describes it.
Allows companies to sell their products directly to website visitors online
Portfolio site
Lead-generation site
eCommerce website
Allows companies to collect contact details from potential customers
Allows companies to show their products and services online
Allows companies to sell their products directly to website visitors online
-eCommerce site
Portfolio site
-Allows companies to show their products and services online
Lead-generation site
-Allows companies to collect contact details from potential customers
When it comes to planning and creating a website, you should consider four key components.
Match each component of effective website creation with the correct activity.
Drag each option to the correct target.
-Provide all the text, images, videos, and downloadable files for your website
-Map out and plan the pages and URL structure of your website
-Determine the look and feel of the website layout, including fonts and colors
-Include SEO keywords in page title tags, headings, and web page content
Design
Content
Information architecture
Optimization
-Provide all the text, images, videos, and downloadable files for your website
Content
-Map out and plan the pages and URL structure of your website
Information architecture
-Determine the look and feel of the website layout, including fonts and colors
Design
-Include SEO keywords in page title tags, headings, and web page content
Optimization
Question
You can create a simple website using a content management system like WordPress, Magento, or Shopify.
When building a basic website, the first two steps are to choose a hosting provider, CMS, and domain name, and then install a CMS and website plugins.
Put the next five steps in order, beginning with the third step.
Drag each option to the correct target.
Test and launch
Add website tracking and analytics
Add pages and content
Format website plugins and themes
Monitor for bugs as needed
Format website plugins and themes
Add website tracking and analytics
Add pages and content
Test and launch
Monitor for bugs as needed
By optimizing your website, you can improve the Buyer’s Journey.
Which potential roadblocks does website optimization remove?
Choose TWO of the following:
Complicated forms
Confusing site navigation
Low-performing products
Uncompetitive pricing
Complicated forms
Confusing site navigation
When it comes to the design, construction, maintenance, and optimization of websites, marketers are involved in many different tasks, related to design, construction, maintenance, and optimization. Understanding their responsibilities in these areas is essential for effective collaboration and successful online presence.
What tasks are marketers typically responsible for?
Choose TWO options.
Setting branding guidelines
Integrating business operations with social media profiles
Ensuring all website analytics and tracking tools are set up correctly
Developing the site API
Setting branding guidelines
Ensuring all website analytics and tracking tools are set up correctly
There are many different elements on a web page that you can optimize to help guide visitors towards action.
Match each webpage element with the correct description.
Drag each option to the correct target.
-A large banner at the top of a web page that guides users toward clicking a CTA
-Where visitors enter their name and contact details in return for access to content
-Words that are written on a web page that offer details about your product or service
-Help readers and search engines understand the different sections of a web page
Body copy
Web form
Hero image
Page headers
-A large banner at the top of a web page that guides users toward clicking a CTA
Hero image
-Where visitors enter their name and contact details in return for access to content
Web form
-Words that are written on a web page that offer details about your product or service
Body copy
-Help readers and search engines understand the different sections of a web page
Page headers
Conversion Rate Optimization (CRO) is vital for enhancing the performance of websites and achieving specific business objectives. Marketers use various onsite tactics to improve conversion rates, directly impacting sales, leads, and overall website effectiveness.
Which onsite tactics can marketers use to improve conversion rates?
Choose TWO options.
Company registration details and address
CTAs that are easy to understand
In-depth product design specifications
Live chat
CTAs that are easy to understand
Live chat
Question
You are designing a new website for your sportswear business. You expect to generate most of your revenue through eCommerce and online sales.
Which principles of web design should you follow to ensure your site is fully optimized?
Choose TWO options.
Site is easy to navigate
Site contains numerous small clickable buttons
Site uses different colors and fonts on different pages
Site is device-friendly
Site is easy to navigate
Site is device-friendly
Question
User experience (UX) and user interface (UI) are important terms to consider in relation to website design and optimization. Both are essential in crafting effective and user-friendly websites, although each has different concerns. UX designer prioritizes user satisfaction and overall experience.
What are the main concerns of a UX designer?
Choose TWO options.
Site is easy to navigate
Site is device-friendly
Site uses different colors and fonts on different pages
Site contains numerous small clickable button
Site is easy to navigate
Site is device-friendly
Your life-coaching website targets an older audience who wish to change careers in middle age or later life.
What design methods can you use to improve the user experience on your site?
Choose TWO options.
Ensure your phone number and address are clearly visible, in case people want to interact with you offline
Include fast-moving, slick animations within your content
Use larger font sizes and bigger headers in your web content
Include a number of interactive quizzes and games for variety
Ensure your phone number and address are clearly visible, in case people want to interact with you offline
Use larger font sizes and bigger headers in your web content
What factors should be considered when setting up an ecommerce website?
Choose TWO options.
Responses
The revenue model
The payment provider
The linked social media channels
The reporting format
The revenue model
The payment provider
A startup is considering whether it should adopt an off-the-shelf solution for its ecommerce needs or outsource its ecommerce tasks to a third party.
Match each advantage and disadvantage to its respective solution.
Drag each option to the relevant target.
- Off-the-shelf 2. Outsourcing
Easy to set up and manage
Customizations are costly and complex
Taps into a wide range of skills and expertise
Partial loss of control over the website
- Off-the-shelf
Easy to set up and manage
Customizations are costly and complex - Outsourcing
Taps into a wide range of skills and expertise
Partial loss of control over the website
When developing the ecommerce website and app, what factors should you consider in order to cater to the preferences of your customers?
Choose TWO options
Responses
Payment preferences
Language preferences
Price preferences
Product-line preferences
Payment preferences
Language preferences
You have noticed that some members at your startup seem to have misconceptions about selling the company’s products through a marketplace, and you want to ensure a shared understanding before making a decision.
Which statements about selling products through a marketplace are correct?
Choose TWO options
Responses
Using a marketplace increases the exposure of a company’s product or service.
Using a marketplace gives access to additional marketing and search benefits.
Using a marketplace increases your profit margins.
Using a marketplace provides the company with the first-party data that customers submit.
Using a marketplace increases the exposure of a company’s product or service.
Using a marketplace gives access to additional marketing and search benefits.
