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SQ DMI PRO AMA- Certified Digital Marketing > Module 4- SEO (Search Engine Optimization) > Flashcards

Module 4- SEO (Search Engine Optimization) Flashcards

1
Q

What are the fundamental characteristics of an SEO strategy? (2)

A

It takes time for the results of an SEO strategy to become apparent

Return in investment can be difficult to measure

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2
Q

Match each SEO component to the relevant SEO action:

Ensuring that web pages load quickly
Attracting backlinks to a website
Writing relevant engaging content

Technical SEO
On-page SEO
Off-page SEO

A

Ensuring that web pages load quickly
Technical SEO

Attracting backlinks to a website
Off-page SEO

Writing relevant engaging content
On-Page SEO

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3
Q

What do search engines primarily use to find web pages?

A

Algorithms

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4
Q

Match each SEO step to the relevant search engine activity

Discovering a websites themes and topics
Registering a page in the search engines database
Sorting the position of search results

Crawling
Indexing
Ranking

A

Discovering a websites themes and topics
Crawling

Registering a page in the search engines database
Indexing

Sorting the position of search results
Ranking

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5
Q

Match each keyword type to the relevant motivation

To buy something or take action
To compare and evaluate options
To find actionable information
To find specific topics

Navigational
Informational
Commercial
Transactional

A

To buy something or take action
Transactional

To compare and evaluate options
Commercial

To find actionable information
Informational

To find specific topics
Navigational

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6
Q

What is the purpose of keyword research? (2)

A

To discover what topics people are searching for

To help you decide which topics you should write about

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7
Q

What are key benefits of keyword research? (2)

A

Identify content gaps on a website

Identify keywords that can drive good traffic levels

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8
Q

Choose the correct category for each option/relevant target

Longtail
Short tail

Easier to rank
Harder to research
Harder to rank
Easier to research

A

Longtail- easier to rank, harder to research

Shorttail- harder to rank, easier to research

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9
Q

You have picked a topic to research( brainstormed, and now have 10 keywords around a topic.

Following best practice what is the next step to successful keyword research?

A

Review keyword value

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10
Q

Which statements about using google search console are true? (2)

A

Google search console automatically alerts you to issues with your website
You can submit your XML site map to google search console

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11
Q

Match each page experience factor to the relevant description

Assesses the visual stability of the page
Measures page loading performance
Gauges how interactive the web page is

First input delay (FID)
Cumulative layout shifts (CLS)
Largest contentful Paint (LPC)

A

Assesses the visual stability of the page
Cumulative layout shifts (CLS)

Measures page loading performance
Largest contentful Paint (LPC)

Gauges how interactive the web page is
First input delay (FID)

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12
Q

Which statements about using backlinks to boost SEO are true? (2)

A

Google pagerank calculates how much reputation is passed in a backlink

You can use Pr to increase your chances of getting backlinks

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13
Q

Google offers several tools that can help when reviewing or developing an SEO strategy.

Match each SEO tool to the relevant description.

Provides detailed reports about website visibility on Google
Helps to evaluate the technical performance of web pages in terms of load time
Helps to determine search volumes and discover new keywords
Helps provide data about how people use websites

Google Analytics
Google Search Console
Google Keyword Planner
Google PageSpeed Insights

A

Provides detailed reports about website visibility on Google
Google Search Console

Helps to evaluate the technical performance of web pages in terms of load time
Google PageSpeed Insights

Helps to determine search volumes and discover new keywords
Google Keyword Planner

Helps provide data about how people use websites
Google Analytics

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14
Q

Ahrefs offers several tools that can help when reviewing or developing an SEO strategy.

Match each SEO tool to the relevant description.

Drag each option to the correct target.

Provides a quick glance at a site’s backlink profile
Estimates a site’s monthly organic traffic
Offers insights into website’s performance
Finds SEO keywords

Ahrefs Free Keyword Generator
Ahrefs Webmaster Tools
Ahrefs Website Traffic Checker
Ahrefs Free Backlink Checker

A

Provides a quick glance at a site’s backlink profile
Ahrefs Free Backlink Checker

Estimates a site’s monthly organic traffic
Ahrefs Website Traffic Checker

Offers insights into website’s performance
Ahrefs Website Traffic Checker

Finds SEO keywords
Ahrefs Free Keyword Generator

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15
Q

New artificial intelligence (AI) tools, such as ChatGPT and Bard, are changing how marketers carry out their daily tasks, including tasks related to improving SEO performance.

Which day-to-day SEO tasks and activities can AI tools help marketers carry out more efficiently?

Choose TWO options.

Create finished images to upload to a website
Generate first drafts of content
Interview users to get qualitative feedback on website content
SEO data analysis and problem solving

A

Generate first drafts of content
SEO data analysis and problem solving

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16
Q

Ahrefs, Moz, and SEMrush are the three most common all-in-one premium SEO tool providers. All three tools share some common features.

Which features do all three tools have?

Choose FOUR options.

Keyword research
Technical audit
Review of content
Keyword tracking
Manage budgets
Competitor research

A

Keyword research
Technical audit
Keyword tracking
Competitor research

17
Q

When it comes to SEO, there are key areas that you need to constantly measure.

What are the key SEO metrics to track?

Choose THREE options.

Size of your SEO team
Conversions
Social media likes
Organic traffic
Keyword rankings

A

Organic traffic
Keyword rankings
Conversions

18
Q

When measuring overall SEO performance, it is important to assess how a website is performing against its target list of keywords.

Which statements describe reasons why it’s important to track keyword rankings?

Choose THREE options.

They help to reduce paid search cost per clicks
They help identify periodic decreases in organic traffic
They act as progress indicators
They provide content performance analysis
They validate on-page optimization

A

They validate on-page optimization
They help identify periodic decreases in organic traffic
They act as progress indicators

19
Q

When measuring SEO performance, you need to track keyword rankings, organic traffic, and conversions.

How can you track keyword rankings?

Choose TWO options.

Use Google Merchant Center
Use your CRM
Use passive tracking
Use whatsmyserp.com

A

Use passive tracking
Use whatsmyserp.com

SQ DMI PRO AMA- Certified Digital Marketing (11 decks)

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