Module 8: Social Computing

Question 1

What is Web 2.0?

Answer 1

Is a loose collection of information technologies and applications, plus the websites that use them
Encourage user participation, social interaction and collaboration
Facilitate information sharing, user-centred design and collaboration
Harness collective intelligence
Deliver functionality as services and feature remixable applications and data

Question 2

What is social shopping?

Answer 2

It is a method of electronic commerce that takes all of the key aspects of social networks - friends, groups, voting, comments, discussions, reviews, etc. - and focuses them on shopping

Question 3

What is marketing?

Answer 3

Building profitable customer relationships by creating value for customers and capturing value in return

Question 4

What are the components of a marketing campaign?

Answer 4

Defining your target audience
Developing your message
Decide on how you will deliver your message
Follow up with the customers/audience

Question 5

How does human recourse management help businesses?

Answer 5

Recruiting
Training
Employee Development

Question 6

What are some Web 2.0 Applications?

Answer 6

Tagging
Really Simple Syndication (RRS)
Blogs
Microblogs
Wikis
Social Networking Websites
Enterprise Social Networks
Mashups

Question 7

What is tagging?

Answer 7

It is a keyword or term that describes a piece of information

Question 8

What is RRS?

Answer 8

It allows you to receive the information you want (customized information) when you want it without having to surf thousands of websites

Question 9

What is a weblog?

Answer 9

It is a personal website, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological entries

Question 10

What is a blogger?

Answer 10

It is a person who creates and maintain blogs

Question 11

What is a blogosphere?

Answer 11

It is a term for the millions of blogs on the web

Question 12

What do companies use blogs for?

Answer 12

Input into their processes and products
Marketing purposes
Listen to consumers who express views on the companies’ products
Provide information for their clients
Detect false rumours
Gauge marketing push or popularity of new products

Question 13

What is microblogging?

Answer 13

Allows users to publish short messages, images, or videos
Messages are submitted by text messaging, instant messaging, email or over the web
Content is usually limited to 140 characters

Question 14

What is a wiki?

Answer 14

It is a website on which anyone can post material and make changes to already posted material

Question 15

What are social networking sites?

Answer 15

They allow users to upload their content to the web in the form of text, images, and videos

Question 16

What can business oriented social networks be?

Answer 16

They can be public (3rd party owned and managed) and private (for employees, former employees, business partners and/or customers)

Question 17

What are enterprise social networks used for?

Answer 17

Network and community building
Social collaboration, publishing, views and feedback
Social intelligence and analytics

Question 18

What is a mashup?

Answer 18

A mashup is a website that takes different types of content from other websites and mixes them together to create a new kind of content

Question 19

What are the risks of computing?

Answer 19

Customer’s negative posts
Invasion of privacy
Violation of intellectual property and copyright
Employees’ reluctance to participate
Data leakage of personal information or corporate strategic information
Poor or biased quality of users’ generated content
Cyberbullying/cyberstalking and employee harassment

Question 20

What is social advertising?

Answer 20

Makes use of the social context of the user viewing the ad. It is the first form of advertising that leverages forms of social influence such as peer pressure

Question 21

What is conversational marketing?

Answer 21

It is the process of using social computing to obtain feedback