Module 8 - Imperfect competition Flashcards
Independence (of firms in a market)
When the decisions of one firm in a market will not have any significant effect on the demand curve of its rivals.
Product differentiation
When one firm’s product is sufficiently different from its rivals’, it can raise the price of the product without customers all switching to the rivals’ products. This gives a firm a downward-sloping demand curve.
Assumptions under monopolistic competition
- There are many firms in the market and each firm has a small enough market share to make firms independent of each other.
- There is freedom of entry into the industry.
- Each firm sells a differentiated product.
Explain how monopolistically competitive firms determine price and output in the short run
A firm in monopolistic competition will maximise profits by producing where MR = MC.
In the short run, a monopolistically competitive firm can make supernormal profits. The amount of profit depends on the position of the demand (AR) curve relative to the AC curve and the elasticity of the demand curve.
Explain how monopolistically competitive firms determine price and output in the long run
In the long run, new firms can enter the industry. This reduces the demand for the firm’s products and so its demand curve shifts to the left and its prices and profits fall. This process continues until all supernormal profits are competed away. So in the long run, monopolistically competitive firms make only normal profits. (AR = AC)
Discuss the limitations of a monopolistic model
- Information is not perfect, so other firms do not enter the market if they are unaware of the supernormal profits or underestimate demand.
- Firms differ in their size and cost structures as well as their product.
- There is no perfect freedom of entry.
- Entry of new firms could reduce the profits of all firms below normal profit level.
* 5. The simple model concentrates on price and output and ignores non price competition eg product differentiation and advertising.
Excess capacity
In the long run, firms under monopolistic competition will produce at an output below that which minimises average cost per unit.
Compare monopolistic competition and perfect competition in terms of price and output levels
Firms in monopolistic competition will normally:
- produce less than perfect competition (less than the social optimum)
- produce at higher prices than perfect competition.
- firms will not be producing at the least-cost point, they will have excess capacity.
Compare monopolistic competition and perfect competition in terms of efficiency
Monopolistic competition leads to a less efficient allocation of resources than perfect competition.
Compare monopolistic competition and monopoly in terms of price and output levels
Firms under monopolistic competition may:
- Charge lower prices than monopolists because of freedom of entry of new firms and lack of long run supernormal profits.
Compare monopolistic competition and monopoly in terms of efficiency
Firms under monopolistic competition may be more efficient than monopolists due to competition.
On the other hand monopolists may benefit from economies of scale and invest in research and development to improve efficiency.
Interdependence (under oligopoly)
This is one the key features of oligopoly. Each firm is affected by it’s rivals’ decisions and its decisions will affect its rivals. Firms recognise this interdependence and take it into account when making decisions.
Duopoly
A duopoly is an oligopoly where there are just two firms in the market.
Collusive oligopoly
When oligopolists agree, formally or informally, to limit competition between themselves. They may set out output quotas, fix prices, limit production promotion or development, or agree not to ‘poach’ each other’s markets.
Non-collusive oligopoly
When oligopolists have no agreement between themselves - formal, informal or tacit.
Countervailing power
When the power of a monopolist/oligopolistic seller is offset by powerful buyers(like supermarkets) who can prevent the price from being pushed up.
State two of the key features of oligopoly
- Barriers to entry - the extend of these will vary between different firms.
- Interdependence of firms
Describe the other features of oligopoly
There may be significant differences in:
- the structure of oligopolistic industries
- the different behaviour of firms within different oligopolistic industries.
- market practices within different oligopolistic industries.
In an oligopolistic market:
- there are usually a small number of firms
- firms produce differentiated products (eg cars) although some will produce identical products (eg petrol)
- non price competition is a feature, eg. competition is often over marketing and brand loyalty as well as over price.
Discuss weather oligopoly is beneficial to consumers
Oligopoly may not be in the best interests of the consumers if the oligopolists:
- Collude to jointly maximise industry profits (so that prices are high).
- Are individually too small to benefit fully from economies of scale.
- Engage in excessive advertising.
These problems will be smaller if:
- The oligopolists do not collude.
- There is some degree of price competition
- Barriers to entry are weak.
- Countervailing power exists.
In some respects, oligopoly may be more beneficial to the consumer than other market structures since:
- They use part of their supernormal profit on research and development to improve efficiency and innovation.
- Non-price competition through product differentiation may result in greater choice for the consumer.