Module 2 - Demand And Supply Flashcards
Law of demand
The quantity of a good demanded per period of time will fall as the price rises and rise as the price falls, other things being equal (or ceteris paribus)
Income effect
The effect of a change in price on quantity demanded arising from the consumer becoming better or worse off as a result of a price change
Substitution effect
The effect of a change in price on quantity demanded arising from the consumer switching to or from alternative (substitute) products
Quantity demanded
The amount of a good that a consumer is willing willing and able to buy at a given price over a given time period
Demand curve
A graph showing the relationship between the price of a good and the quantity of the good demanded over a given time period. It’s drawn with price on the vertical axis and quantity on the horizontal axis and the law of demand suggests that it slopes downwards.
7 factors that influence the demand of a good
- Price
- Consumer tastes
- The number and price of substitute goods
- The number and price of complementary goods
- Consumer incomes
- The distribution of income
- Expectations of future price changes
Substitute goods
A pair of goods which are considered by consumers to be alternatives to each other. As the price of one increases the demand for the other rises.
Complementary goods
A pair of goods consumed together. As the price of one goes up, the demand for both goods will fall.
Normal goods
Goods whose demand rises as people’s incomes rise. Most goods are normal goods.
Inferior goods
Goods whose demand falls as people’s incomes rise.
Change in demand
The term used for a shift in the demand curve, which occurs when a determinant of demand other than price changes.
Change in the quantity demanded
The term used for a movement along the demand curve to a new point, which occurs when there is a change in price.
Three reasons why quantity supplied increases with price
- Beyond a certain output level, costs are likely to rise more and more rapidly as firms supply more. So it will be worthwhile producing more and incurring those higher costs if prices rise.
- The higher the price of a good, the more profitable it becomes to produce. So firms will be encouraged to produce more of it by switching production from less profitable goods.
- Given time, if the price of a good remains high, new firms will set up production-so total market supply increases.
The first two factors influence the short term supply whereas the last one influences supply in the long run.
Supply curve
A graph showing the relationship between the price of a good and the quantity of the good supplied over a given time period. It’s drawn with price on the vertical axis and quantity on the horizontal axis and typically sloped upwards.
8 factors that influence the supply of a good
- Price
- The costs of production and distribution
- The profitability of alternative products (substitutes in supply)
- The profitability of goods in joint supply
- Nature, random shocks and other unpredictable events e.g. extreme weather, earthquakes
- The aims of producers, e.g. maximising sales rather than profits
- Expectations of future price changes
- The number of suppliers