Module 5 - Contemporary Theories of Persuasion

Question 1

Burke’s Dramatic Pentad can be divided into what 5 components

Answer 1

Act - What happened
Scene - Where and when
Agent - Who did it
Agency - How was it done
Purpose - Why was it done

Question 2

What are the two routes of Elaboration likelihood Method?

Answer 2

Central Route and Peripheral Route

Question 3

Steps in the central route of the Elaboration Likelihood Model

Answer 3

High-Involvement Processing -> Cognitive Response -> Belief & Attitude change -> Behavior Change

Question 4

Steps in the peripheral route of the Elaboration Likelihood Model

Answer 4

Low-Involvment Processing -> Belief Change -> Behavior Change -> Attitude change

Question 5

Basically means you already have your own preference which will make you harder to convince otherwise

Answer 5

Central Route->High-involvement processing

Question 6

Involved with other factors which may affect persuasion

Answer 6

Peripheral Route -> Low Involvement Processing

Question 7

What is the Social Judgement Process by Sherif

Answer 7

Posits three latitudes of thought, Acceptance, Non-commitment, and Rejection. From highest to lowest possibility of persuasin