Module 4 - Classical Theories of Persuasion

Question 1

They believed in persuading by making the weaker argument stronger

Answer 1

Sophists

Question 2

Focused on style and presentation at the expense of the truth

Answer 2

Sophists

Question 3

Criticized sophists for using rhetoric for personal gain than greater good.

Answer 3

Plato

Question 4

Sees rhetoric as a tool to educate, and not please, an audience

Answer 4

Plato

Question 5

Three classical schools of rhetoric

Answer 5

Sophistical optimism
Aristotle’s Realism
Platonian Skepticism

Question 6

Defined rhetoric as the faculty of observing in any given case the available means of persuasion

Answer 6

Aristotle

Question 7

Three Branches of Rhetoric according to Aristotle

Answer 7

Deliberative, Judicial, and Epideictic

Question 8

The speech or writing attempts to get an audience to take or not to take an action.

• Future Oriented

Answer 8

Legislative/Deliberative Rhetoric

Question 9

Deals with determining an accusation or charge as just or unjust.

-Whether an action in the past is good or bad and how we can deal with it in the present

Answer 9

Forensic/Judicial Rhetoric

Question 10

Deals with praising or blaming persons or entities in order to celebrate, mourn, or purge guilt

Usually in obituaries, crisis statements, letters of recommendation, etc.

Answer 10

Epideictic/Ceremonial Rhetoric

Question 11

Aristotle’s 3 Means of Rhetoric

Answer 11

Ethos, Pathos, and Logos

Question 12

Is the ethical appeal/credibility of the speaker.

Relies on establishing the speaker’s authority, expertise, and integrity

Answer 12

Ethos

Question 13

Appeals to the audience’s emotions aiming to evoke feelings such as sympathy, empathy, joy, etc.

Creating connections by the audience’s emotions

Answer 13

Pathos

Question 14

Refers to logical appeal. The use of reasoning and evidence to support an argument.

Emphasis on the rational basis of your arguments.

Answer 14

Logos