Module 4:Attitude and Behavior in Social Psychology Flashcards
- Internal/Unseen
- Scaled/Likert (- or +)
- Takes time to change
Attitude
- Observable actions
- Erratic
- Individuality/Set of traits
Behavior
represent internal evaluations
Attitudes
way in which one acts or conducts oneself, especially towards others.
Behavior
involves observable actions and responses.
behavior
Standpoint or stance someone has towards someone or something
attitudes
Influenced by environment, experiences and moral values.
Attitudes
Influenced by attitudes, character traits, biological factors like endocrine and nervous responses
Behavior
Can be innate or learned
Behavior
Can be primarily negative and positive
Attitude
Results in the thinking process and the behavior or a person.
Attitude
Results in the reflection of a person’s character and attitudes.
Behavior
Similarities between Self’s Attitude and Behavior (5)
- Psychological Constructs
- Influence on Actions
- Subjective Experience
- Social Context
- Change Over Time
Theory of Planned Behavior’s old name
Theory of Reasoned Action (TRA)
Differences between Attitude and Behavior (4)
- NATURE
- VISIBILITY
- STABILITY
- PREDICTABILITY
Fishbein and Ajzen’s Theory
Theory of Planned Behavior
- aim to explain and predict human behavior, particularly in the context of
decision-making and the influence of attitudes, subjective norms, and perceived behavioral control. - Once behavioral intentions are determined, they can be used to predict and explain actual behaviors.
Fishbein and Ajzen’s Theory of Planned Behavior
Theory of Planned Behavior (4) components
- Attitude toward the Behavior
- Subjective Norms
- Perceived Behavioral Control
- Behavioral Intention
Motivation and Opportunity as Determinants of the Attitude- Behavior Relationship, is a psychological framework that seeks to explain when and why attitudes are more likely to predict behavior.
Fazio’s MODE Model
proponent of MODE Model
Russel Fazio
This model builds upon traditional theories of attitude-behavior consistency by emphasizing the roles of motivation and opportunity.
Fazio’s MODE Model
- It takes into account the strength of the attitude, the personal relevance of the attitude, and the individual’s goals and values.
- When THIS is high, individuals are more inclined to engage in behavior consistent with their attitudes.
motivation
refers to external factors and situational constraints that may either facilitate or hinder the expression of one’s attitudes through behavior.
Opportunity
Attitudinal change and compliance techniques (9)
- Persuasion
- Foot-in-the-Door
- Door-in-the-Face
- Scarcity
- Social Proof
- Authority
- Reciprocity
- Fear and Threat Appeals
- Liking
