Module 4:Attitude and Behavior in Social Psychology

Question 1

• Internal/Unseen
• Scaled/Likert (- or +)
• Takes time to change

Answer 1

Attitude

Question 2

• Observable actions
• Erratic
• Individuality/Set of traits

Answer 2

Behavior

Question 2

represent internal evaluations

Answer 2

Attitudes

Question 2

way in which one acts or conducts oneself, especially towards others.

Answer 2

Behavior

Question 2

involves observable actions and responses.

Answer 2

behavior

Question 2

Standpoint or stance someone has towards someone or something

Answer 2

attitudes

Question 3

Influenced by environment, experiences and moral values.

Answer 3

Attitudes

Question 4

Influenced by attitudes, character traits, biological factors like endocrine and nervous responses

Answer 4

Behavior

Question 5

Can be innate or learned

Answer 5

Behavior

Question 6

Can be primarily negative and positive

Answer 6

Attitude

Question 7

Results in the thinking process and the behavior or a person.

Answer 7

Attitude

Question 8

Results in the reflection of a person’s character and attitudes.

Answer 8

Behavior

Question 9

Similarities between Self’s Attitude and Behavior (5)

Answer 9

• Psychological Constructs
• Influence on Actions
• Subjective Experience
• Social Context
• Change Over Time

Question 10

Theory of Planned Behavior’s old name

Answer 10

Theory of Reasoned Action (TRA)

Question 10

Differences between Attitude and Behavior (4)

Answer 10

• NATURE
• VISIBILITY
• STABILITY
• PREDICTABILITY

Question 10

Fishbein and Ajzen’s Theory

Answer 10

Theory of Planned Behavior

Question 11

• aim to explain and predict human behavior, particularly in the context of
  decision-making and the influence of attitudes, subjective norms, and perceived behavioral control.
• Once behavioral intentions are determined, they can be used to predict and explain actual behaviors.

Answer 11

Fishbein and Ajzen’s Theory of Planned Behavior

Question 12

Theory of Planned Behavior (4) components

Answer 12

• Attitude toward the Behavior
• Subjective Norms
• Perceived Behavioral Control
• Behavioral Intention

Question 13

Motivation and Opportunity as Determinants of the Attitude- Behavior Relationship, is a psychological framework that seeks to explain when and why attitudes are more likely to predict behavior.

Answer 13

Fazio’s MODE Model

Question 13

proponent of MODE Model

Answer 13

Russel Fazio

Question 14

This model builds upon traditional theories of attitude-behavior consistency by emphasizing the roles of motivation and opportunity.

Answer 14

Fazio’s MODE Model

Question 15

• It takes into account the strength of the attitude, the personal relevance of the attitude, and the individual’s goals and values.
• When THIS is high, individuals are more inclined to engage in behavior consistent with their attitudes.

Answer 15

motivation

Question 16

refers to external factors and situational constraints that may either facilitate or hinder the expression of one’s attitudes through behavior.

Answer 16

Opportunity

Question 17

Attitudinal change and compliance techniques (9)

Answer 17

• Persuasion
• Foot-in-the-Door
• Door-in-the-Face
• Scarcity
• Social Proof
• Authority
• Reciprocity
• Fear and Threat Appeals
• Liking