Module 3- SPEAKING AND WRITING Flashcards
genderlect/gender communciation
Verbal communication
speech and writing,
Non verbal communication
Aspects of speech other than speech and writing
Non verbal includes
’’ Body language - gestures/ movement/ posture, facial expression
Use of space/proxemics
’ Para-linguistics - tone of voice, loudness, pitch, inflection
‘ use of object
’ Appearance - dress, hairstyle
’- Graphics - charts, tables, diagtams, computer graphics.
’ Integrating forms for specific purposes and situations - practise
cases, role play and simulations
. Haptics - communicating via touch, for example, a handshake,
kiss, stroke of the shoulder, pat on the head
Oral communication advantages
takes less time
facititates urgent messages
usefuI for confidential
information
provides instant feedback
cheap
adaptabte
attows personaI contact
provides opportunities for
personaI and bargaining power
usefuI for al[ types of audience
provides a forum for explanation
Oral communication disadvantages
provides no records
easi[y forgotten
noise interference
miscommunication from
distorted words etc
opportunities for
misu nderstanding
immediate feedback prohibits
informed response
misunderstanding due to
confIicting non-verbaI gestures
lack of privacy
Written communication
easy to edit and revise messages
‘ the message is permanent
receiver can re-read the message
for greater understanding
reIiable
good for mass dissemination
‘ can more easily be used to
present complex messages
less chance of distortion or
m isu nderstanding
inctudes facts and necessary
information
WRITTEN COMMUNICATION DISADVANTAGES
time-consuming
less flexibitity to amend once the
message has been dispatched
feedback can be delayed
improper use of vocabu[ary,
grammar and punctuation can
hamper the communication
Process
does not cater to at[ audiences -
e.g. i[[iterates, [anguage barriers
and the blind
expensive
lacks the personaI touch
lacks confidentiatity
problems with storage and fiting
H
!ntrapersonaI communication
Communication with self when you think, strategise and solve prob[ems in
your mind
!nterpersonaI communication
Communication with other peopte
Small group
Communication with a few people with a common purpose
Public communication
One person tatks to several others in a pubtic setting
OrganisationaI communication
Communication in a business context
Mass media communication
lnvotves messages, news or broadcasts often using electronic means
lntercultural communication
Communication among different cultures (cross-cultural)
lntracuttural communication
Communication with your own racia[, religious or ethicaI group
Communication campaigns
Communication that takes into consideration the needs of a campaign to
reach the targeted audience
Computer-mediated
communication
Communication through the use of electronic devices
Gender communication
Communication issues between sexes and issues of women
Health communication
Communication within the heatthcare system that invotves doctor-patient
; and patient-to-patient conversations about illnesses. lt also incIudes
healthcare campaigns
Government communication
Communication that connects the government to the peopte of a country -
to inform, persuade.
Academic communication
Communication in an educationaI context
Designing a communication campaign
Think about
Goal:
Target audience/s:
Objectives:
Channels of Communication :
Message:
Timing:
Reso u rc es /TechnoIogicaI aids :
Feedback:
Metalinguistic