Module 3: Media and Globalization Flashcards
It is the collective communication outlets or tools used to store and deliver information or data
Media
It represents the simplifying of the whole world into one
village through the use of electronic media.
Global Village
It is also a term to express the constituting relationship between
economics and other social sciences throughout the
world.
Global Village
The term Global Village, was coined by Canadian media
theorist,
Marshall McLuhan.
described how electric technology has contracted the globe into a village because of the instantaneous movement of information from every
quarter to every point at the same time.
Marshall McLuhan.
allow us to instantly connect with others around the world.
Communication Technologies
to fit into a digital community to which they aren’t physically connected, but mentally
connected.
Technology
acts as a digital home for individuals, allowing people to express
themselves through the global village.
Social Media Platform
are greatly expanded by the openness of the web and the ease at which people can search for online communities and interact with others who share
the same interests and concerns.
Social Spheres
Implies that the medium, not the message, affects the way we perceive the message.
“The Medium is the Message”
General Functions of Media: (PIEE)
INFORMATION
EDUCATION
ENTERTAINMENT
PERSUASION
Specific Functions of Media: (LISS)
SURVEILLANCE
INTERPRETATION
LINKAGE
SOCIALIZATION
§ It comprises the cultural aspects of imperialism
Cultural Imperialism
refers to the creation and maintenance of unequal relationships between civilizations, favoring the more powerful civilization.
Imperialism
is the practice of promoting and imposing a culture,
usually that of a politically powerful nation, over a less
powerful society; in other words, the cultural hegemony of
industrialized or economically influential countries which
determine general cultural values and standardize
civilizations throughout the world.
Cultural Imperialism