Module 3 Flashcards
1
Q
What is a business objective?
A
what the company wants to achieve
2
Q
what is a marketing objective?
A
what marketing has to do to achieve business obj.
3
Q
what is the iceberg model
A
tier of objectives
starts with business at base, then marketing then comms
4
Q
what are the 7 Ps of Marketing
A
Product Price Place Promotion People Process Physical
