Module 1 Flashcards

1
Q

Creating ideas need what 2 elements

A
  1. A varied set of influences

2. Persistence

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2
Q

How does creative help brand effectiveness

A

captures attention
emotional influence - behaviour change
= better business results

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3
Q

2 ways of talking about creativity as a process

A

The Fruits of Enduring Labour

T-Shaped People

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4
Q

What are T- Shaped People

A

creative people who have deep skills and an abiloity to collaborate

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5
Q

How is creativity in flux

A
Rise of Internet
Big Data
Regulation
Media fragmentation
Annoyance
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6
Q

What is AIDA

A

Attention, Interest, Desire Action

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7
Q

How did creativity change over time

A
AIDA
Pre WW2 became visual
1940s = USP and Motivational Research
soft Sell
Today = story telling
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