Module 1 Flashcards
1
Q
Creating ideas need what 2 elements
A
- A varied set of influences
2. Persistence
2
Q
How does creative help brand effectiveness
A
captures attention
emotional influence - behaviour change
= better business results
3
Q
2 ways of talking about creativity as a process
A
The Fruits of Enduring Labour
T-Shaped People
4
Q
What are T- Shaped People
A
creative people who have deep skills and an abiloity to collaborate
5
Q
How is creativity in flux
A
Rise of Internet Big Data Regulation Media fragmentation Annoyance
6
Q
What is AIDA
A
Attention, Interest, Desire Action
7
Q
How did creativity change over time
A
AIDA Pre WW2 became visual 1940s = USP and Motivational Research soft Sell Today = story telling
