Module 2 Flashcards
1
Q
What are 3 data types
A
Cookies
Location
Log-In
2
Q
According to GDPR, data handling must be what (7)
A
Lawful, fair and transparent Limited in its purpose Limited in its amount Accurate Stored for no longer than is necessary Secure and confidential accountable
3
Q
what is the fine for breaching GDPR
A
€20m or 4% of annual income, whichever is highest
4
Q
what are the 2 key areas that PECR expands upon GDPR
A
No unsolicited contact
must state what your doing with the data
5
Q
What is the self regulatory system
A
CAP, BCAP
6
Q
What are the merits for the self- regulatory system
A
Easier for consumers to understand and report Free to the tax payer Simple for advertisers Covers all media drives corporate social responsibility
