Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

History of Graphic Design > Module 3 > Flashcards

Module 3 Flashcards

1
Q

Modernism had an emphasis on the _____________ and _____________ of materials, techniques, and process.

A

development, improvement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What did Modernism reject?

A

History and conservative values

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What inspired the design movements in Modernism?

A

Colonization

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Who wanted to uplift both the worker and the designer?

A

William Morris

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Describe the appearance of works created in the Arts and Crafts Movement.

A
  • illuminated manuscript
  • Incunabula Gothic typefaces
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Who established the Century Guild?

A

Arthur H. Mackmurdo

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Arts and Crafts book designer who was part of the Century Guild

A

Selwyn Image

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Term used to describe the West’s maina for Japanese things in the late 19th century.

A

Japonisme

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

How did prints, calligraphy, etc. of the Japanese spread through Europe?

A

trade and communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Name three popular Japanese artists in the 19th Century.

A

Hiroshige Ando
Utamaro Kitagawa
Hokusai Katsushika

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What kind of style has screen paintings depicting the entertainment districts?

A

Ukiyo-e

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is the literal meaning of “ukiyo-e?”

A

Pictures of the floating world

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Describe the art style of Art Nouveau.

A
  • Flat and bold lines
  • Limited color palette
  • Visual quality is organic, plantlike
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Common imagery in Art Nouveau

A

Vine tendrils, flowers (rose and lily), birds, human female form

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Who made the Orphee aux Enfers and chose bold lines, primary colors, gestural figures, and bold lettering?

A

Jules Cheret

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Whose subject matter was usually Parisian nightlife (ex. cabarets)?

A

Henry de Toulouse-Lautrec

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What artist has the most popular look of art nouveau?

A

Alphonse Mucha

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Who was the actress that Mucha designed posters for?

A

Sarah Bernhardt

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Art Nouveau in Germany is called __________.

A

Jugendstil

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

What did Jugendstil blend together?

A

curvilinear stylization and realism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Who was the leading proponent of Jugendstil?

A

Otto Eckmann

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

What was the typeface developed by Eckmann that is considered a Jugendstil typeface?

A

EckmannScrift

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Who was controversial because of his queer artworks?

A

Peter Behrens

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

What movement challenged the conventions of Victorian designers by proving that inventions of new forms can become successful?

A

Art nouveau

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

Who established “The Glasgow Four?”

A
  • Charles Rennie Mackintosh
  • J. Herbert McNair
  • Margaret MacDonald
  • Frances MacDonald
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

What inspired the Glasgow Four?

A
  • Frank Lloyd White
  • “The Studio” by Aubrey Beardsley and Jan Troop
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

Describe the art style of the Glasgow school.

A
  • symbolic imagery
  • bold, simple lines
  • flat panes of color
  • looooong abstract human figures
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

What movement was started by a group of Austrian artists who resigned from the Association of Austrian artists?

A

Vienna Secession

29
Q

Who led the Vienna Secession movement, which was a countermovement against Art Nouveau?

A

Gustav Klimt

30
Q

Describe the art style of Vienna Secession.

A
  • Posters were allegorical styles of symbolist paintings, shifted to French floral style
  • Clean, simple, sans-serif lettering
  • Flat, blocking slabs, fully calligraphic forms
31
Q

What is the official magazine of the Vienna Secession?

A

Ver Sacrum

32
Q

What was different about Ver Sacrum?

A

The format is a SQUARE magazine!

33
Q

Describe the art style of Vienna Secession.

A
  • Decorative ornaments, patterns, borders, etc.
  • Overall page layouts were refined, concise
  • Limited color palette
34
Q

Who made the illustration of a duchess and page from “Early Spring?”

A

Koloman Moser

35
Q

Who made the Ver Sacrum calendar?

A

Alfred Roller

36
Q

Who is the First Industrial Designer?

A

Peter Behrens

37
Q

What is the book that first used a sans serif type as a running book text?

A

Celebration of Life and Art: A Consideration of the Theater as the Highest Symbol of a Culture

38
Q

Who developed the typeface, “Helvetica?”

A

Akzidenz Grotesk

39
Q

Behrens’ work changed when he was influenced by _______________.

A

Mathieu Lauweriks

40
Q

Based from the classical era, which is Ancient Greek and Rome.

A

Neoclassicism Art

41
Q

Had a pragmatic emphasis on technology, manufacturing processes.

A

Sachlichkeit

42
Q

Describe the art of the New Objectivity Movement.

A
  • very geometric, modern
  • no visible figures seen
  • abstract; squares and circles
  • grid
43
Q

What movement entails the reduction of details in favor of form?

A

Pictorial Modernism

44
Q

Who started the movement of Pictorial Modernism?

A

James Pryde

45
Q

What was the name of William Nicholson’s and James Pryde’s collaboration?

A

The Beggarstaff Brothers

46
Q

Describe the style of Pictorial Modernism.

A
  • Collage technique
  • cut paper
  • negative space
  • intentionally incomplete
47
Q

What is the style that was a German poster style with bold, solid colors, and straightforward branding?

A

Plakatstil

48
Q

Who started the Plakatstil style?

A

Lucien Bernhard

49
Q

Who hosted the poster contest where Bernhard lost? (CLUE: matches)

A

Priester matches

50
Q

What was the goal of Plakatstil?

A

It was a reaction to art nouveau and aimed to reduce graphics to its simplest forms.

51
Q

Who were hired to emulate Bernhard’s iconic style in their own ways?

A
  • Hans Rudi Erdt
  • Julius Gipkens
  • Julius Klinger
52
Q

Who designed the Opel automobiles and Neverfail safe posters?

A

Hans Rudi Erdt

53
Q

What style featured hyperrealistic photos like a photograph but was focused on having only the object in the design?

A

Sachplakat

54
Q

What is the art and design school founded by Walter Gropius?

A

The Bauhaus

55
Q

The Bauhaus was founded by?

A

Walter Gropius

56
Q

What was the goal of the Bauhaus?

A

Unite art and craft/industry into one school

57
Q

What was the main emphasis of The Bauhaus?

A

Rationality

58
Q

How was the Bauhaus school important in graphic design?

A
  • Formalized modern design education
  • Place for experimentation with existing tech
59
Q

Who made the Color Sphere in 7 Light Values and 12 Tones?

A

Johannes Itten

60
Q

Visual communication using modern art and non-western art

A

Kandinsky

61
Q

Materials and principles of design

A

Itten

62
Q

Who was the Bauhaus teacher that learned about De Stijl and introduced it to the school?

A

Lyonel Feininger

63
Q

Who was the artist that students would go to his house to and was influential in furniture design and typography?

A

Theo van Doesburg

64
Q

Hungarian constructivist who became a teacher in Bauhaus, replacing Itten who left

A

Laszlo Maholy-Nagy

65
Q

According to Maholy-Nagy, how could photography influence poster design?

A

Enlargement, distortion, dropouts, double exposure, montage

66
Q

Who designed the cover for the Bauhaus magazine and is the first director of the Museum in NY?

A

Herbert Bayer

67
Q

Who started the Russian Constructivism in Bauhaus?

A

Laszlo Maholy-Nagy

68
Q

Why did the Bauhaus school close?

A

Considered non-German, center for communism and liberal thought by the Nazis

History of Graphic Design (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions