Module 2: Rebranding Of Salford Quays Flashcards
Location of Salford quays
-North west of England
-west Manchester
-next to the Manchester ship canal on the river Mersey
What is the Manchester ship canal 1887
-36 miles long inland waterway linking Salford to Manchester to Irish Sea. Deep straight channel that is larger enough for large ships to sail inland
Reasons for the growth of Salford quays
-instantly created 5000 jobs, builders, dockers, factories ect.
-coal was near by which could fuel the factories for textiles
-1914 Manchester docks were the largest in teh world handling 5% of the uks imports and 4.4% of its exports
-population rose form 12,000 in 1812 to 70,000 within 30 years. By 1900 22,000
-back to back houses needed to be built for the workers (80 per 1 acre)
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How had salford quays rebranded
-£650m scheme
-1984 the council brought 225 acres of the dock land to mostly demolish and clear
-built new lowery building (64m), interactive art gallery and museum.
-media city Uk (BBC and radio) created 10,000 new jobs
-90m retail and leisure facilities (like restaurant)
-8000 new apartments
-300,000 square feet of office space
-26,000 new medical research, finance, media and marketing jobs
-1/3 commercial, 1/3 residential, 1/3 leisure
-4miles safe accessible public walkways
-installed a water system to clean the contaminated water in 1885
-planted 1500 trees
Why are there quays at Salford and not at the coast
-the river Mersey meandered and wasn’t possibel for large ships to pass through
-the Manchester ship canal is deep and straight
-construction began in 1887 and finished in 1894
-biggest river navigation canal in the world
When, why and how did Salford quays decline
-1970s containers were used to ship goods around, they were large and cost effective, to ship mass containers they needed larger boats. These didn’t fit down the river
-docks closed in 1982, resulting in 3000 loosing their jobs
-Britain produced 50% iron but foreign iron was cheaper
-heavily bombed in WW2
-many houses were built so poorly they were unlivable especially after laws came into place
-wages, health and life expectancy dropped
-unemployment rate in 1984 was 11.4%
Why wasn’t the rebranding effective
-£425m economic growth in public sector
-average price of new houses were £400,000
-not affordable to low wage people (most of older residents who weren’t educated or skilled)
-former dockers were kicked out
-7/30 kids are in poverty spending less then £1.50 a day
-Salford is 22nd most deprived local authority in England out of 336
-unemployment in 2020 is 8.3% compared to Uk 3.8%
-make average income £38.2k
-female average of £33.6k
Successes of the rebranding
-increase in employment from 102,500 in 2011 to 111,000 in 2016. A rose of 8.3%
-regular tram service
-positive image from media
-well known attracts tourists
-8000 homes
-ascetically pleasing
-environmental improvement
-more social activities
