Module 2

Question 1

How can you describe a site map?

Answer 1

We could say that a site map is to Information Architecture what a floor plan is to the architecture of a building.

Question 2

What does AI do?

Answer 2

IA organizes and labels the content of websites, applications, and other digital media software to support their usability and findability.

Question 3

What does AI encompass in UX?

Answer 3

UX favours a version of AI that encompasses classification and information retrieval and considers usability issues.

Question 4

What is the information ecology triad?

Answer 4

Users, Content and Context

Question 5

What does Users in AI refer to?

Answer 5

Users refer to the audience, their tasks, needs, information-seeking behaviour, experience, beliefs, mental models;

Question 6

What does Content in AI refer to?

Answer 6

Content refers to content objectives, documents, data types,
volume, existing structure, governance and ownership;

Question 7

What does Context in AI refer to?

Answer 7

context refers to business goals, funding, policies, culture,
technology, resources, and constraints.

Question 8

What is Ontology?

Answer 8

Ontology is about labelling and naming;
it refers to the meaning of the service’s or product’s elements,

Question 9

What is Taxonomy?

Answer 9

Taxonomy is the science or the technique of classification, of grouping alike elements together.

Question 10

What is Choreography?

Answer 10

Choreography uses a dance analogy to illustrate
the interactions between user and organization through the system.

Question 11

What are steps 1-4 towards good IA?

Answer 11

1. Know about the users
2. Know everything you need to know about the organization.
3. Look at comparatives in the competitive landscape and outside of your market.
4. Look at the existing site

Question 12

What are steps 5,6 & 7 towards good IA?

Answer 12

5. List contents
6. Card sort
7. Build a new site map

Question 13

What is step 8 towards good IA?

Answer 13

Validate with users the first site map, through Reverse Card Sorting.

Question 14

Why do designers use storytelling?

Answer 14

Storytelling is used to get insight into users, build empathy and reach them emotionally

Question 15

How does storytelling work in design?

Answer 15

To get everyone involved to empathize with the users and to keep the users in the center of the process

Question 16

What are user scenarios?

Answer 16

Designers create scenarios to understand users’ motivations, needs, barriers, and more in how they would use a design and help ideate, iterate, and usability-test optimal solutions.

Question 17

What is a User Flow?

Answer 17

A User flow is the path a typical user takes on a website or app to complete a task.

Question 18

What is open card sorting?

Answer 18

Open card sorting is where participants sort cards into categories that they have created and labelled themselves.

Question 19

When is open card sorting best used?

Answer 19

When you’re starting to design a new website
or starting to improve the one you already have.

Question 20

What is Closed card sorting?

Answer 20

Closed card sorting is where participants sort cards into already existing categories
that you have provided to them.

Question 21

What is closed card sortings purpose?

Answer 21

Its primary purpose is to validate an existing information architecture,
allowing you to validate your assumptions.

Question 22

What is Reverse Card sorting?

Answer 22

Reverse card sort is a technique for evaluating the findability of topics
on your website by testing your new Information Architecture.

Question 23

What does Reverse card sorting aim to do?

Answer 23

This technique aims to replicate
the experience of using a website – without visual distractions.

Question 24

What are the 3 versions of site maps?

Answer 24

1. Visual Site Map - hierarchical diagram representing every page showing connections between parent and child pages
2. Site Directory Page - lists all the pages of your site as it is organized, displaying to your information architecture.
3. Tags and Indexing - created for bots and search engines.

Question 25

What does the 3 levels of site mapping do?

Answer 25

The three levels of site mapping keep your entire design, development and SEO team coordinated.

Question 26

What is Reverse card sorting?

Answer 26

1. Participants are presented with a hierarchical diagram
   and a pile of cards representing categories and subcategories of information.
2. Each card must be placed onto the diagram where the participant thinks it belongs.
3. Everystep is recorded
4. The information is then used to identify problems in your IA.

Question 27

What is the primary metric for reverse card sorting?

Answer 27

The primary metric for this method is the average percentage of cards
that are sorted into the expected location on the structure.