Module 2 Flashcards
How can you describe a site map?
We could say that a site map is to Information Architecture what a floor plan is to the architecture of a building.
What does AI do?
IA organizes and labels the content of websites, applications, and other digital media software to support their usability and findability.
What does AI encompass in UX?
UX favours a version of AI that encompasses classification and information retrieval and considers usability issues.
What is the information ecology triad?
Users, Content and Context
What does Users in AI refer to?
Users refer to the audience, their tasks, needs, information-seeking behaviour, experience, beliefs, mental models;
What does Content in AI refer to?
Content refers to content objectives, documents, data types,
volume, existing structure, governance and ownership;
What does Context in AI refer to?
context refers to business goals, funding, policies, culture,
technology, resources, and constraints.
What is Ontology?
Ontology is about labelling and naming;
it refers to the meaning of the service’s or product’s elements,
What is Taxonomy?
Taxonomy is the science or the technique of classification, of grouping alike elements together.
What is Choreography?
Choreography uses a dance analogy to illustrate
the interactions between user and organization through the system.
What are steps 1-4 towards good IA?
- Know about the users
- Know everything you need to know about the organization.
- Look at comparatives in the competitive landscape and outside of your market.
- Look at the existing site
What are steps 5,6 & 7 towards good IA?
- List contents
- Card sort
- Build a new site map
What is step 8 towards good IA?
Validate with users the first site map, through Reverse Card Sorting.
Why do designers use storytelling?
Storytelling is used to get insight into users, build empathy and reach them emotionally
How does storytelling work in design?
To get everyone involved to empathize with the users and to keep the users in the center of the process
What are user scenarios?
Designers create scenarios to understand users’ motivations, needs, barriers, and more in how they would use a design and help ideate, iterate, and usability-test optimal solutions.
What is a User Flow?
A User flow is the path a typical user takes on a website or app to complete a task.
What is open card sorting?
Open card sorting is where participants sort cards into categories that they have created and labelled themselves.
When is open card sorting best used?
When you’re starting to design a new website
or starting to improve the one you already have.
What is Closed card sorting?
Closed card sorting is where participants sort cards into already existing categories
that you have provided to them.
What is closed card sortings purpose?
Its primary purpose is to validate an existing information architecture,
allowing you to validate your assumptions.
What is Reverse Card sorting?
Reverse card sort is a technique for evaluating the findability of topics
on your website by testing your new Information Architecture.
What does Reverse card sorting aim to do?
This technique aims to replicate
the experience of using a website – without visual distractions.
What are the 3 versions of site maps?
- Visual Site Map - hierarchical diagram representing every page showing connections between parent and child pages
- Site Directory Page - lists all the pages of your site as it is organized, displaying to your information architecture.
- Tags and Indexing - created for bots and search engines.
