Module 18: Forecasting Flashcards
What is a past sales pattern an example of?
A time series
What is a time series?
A series of figures or values recorded over time
Graph of a time series is called a histogram
What are the main features of a time series?
A trend
Seasonal variations
Cyclical variations e.g. economic cycles, longer terms than seasonal
Random variations - unknown factor
What is the equation of a time series?
Y = T + S
Y is actual time series
T is trend component
S is seasonal component
Steps for a forecast?
Find trend line Calculate trend figures Calc crude seasonal variations Calc future trend values Use future trend values and average seasonal variations to calculate forecast
What are the methods for finding a trend?
Line of best fit drawn by eye Linear regression Moving averages x = time T = trend figure X continues to go up so Q1 y2 is number 5
Additive model for crude variation?
Absolute difference between actual and trend
CSV = Actual - Trend
Average Seasonal Variation
Multiplicative model for crude variation?
Actual sales as a percentage of trend
CSV = Actual/Trend