Module 1: Research Methods Flashcards
case study
exploring a single case or situation in great detail. Information may be gathered with the use of observation, interviews, testing, or other methods to uncover as much as possible about a person or situation
content analysis
involves looking at media such as old texts, pictures, commercials, lyrics or other materials to explore patterns or themes in culture
Hawthorne effect
individuals tend to change their behavior when they know they are being watched
observational studies
also called naturalistic observation, involves watching and recording the actions of participants
reliability
when something yields consistent results
secondary content analysis
archival research, involves analyzing information that has already been collected or examining documents or media to uncover attitudes, practices or preferences
survey
asking a standard set of questions to a group of subjects
validity
when something yields accurate results