Module 1: Research Methods Flashcards

1
Q

case study

A

exploring a single case or situation in great detail. Information may be gathered with the use of observation, interviews, testing, or other methods to uncover as much as possible about a person or situation

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2
Q

content analysis

A

involves looking at media such as old texts, pictures, commercials, lyrics or other materials to explore patterns or themes in culture

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3
Q

Hawthorne effect

A

individuals tend to change their behavior when they know they are being watched

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4
Q

observational studies

A

also called naturalistic observation, involves watching and recording the actions of participants

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5
Q

reliability

A

when something yields consistent results

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6
Q

secondary content analysis

A

archival research, involves analyzing information that has already been collected or examining documents or media to uncover attitudes, practices or preferences

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7
Q

survey

A

asking a standard set of questions to a group of subjects

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8
Q

validity

A

when something yields accurate results

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