Module 1 Flashcards
What is qualitative research?
Study of social phenomenon in detail. Research that focuses on experiences, interpretations, or motivations of people
What is the goal of qualitative research?
To understand how people understand the world around them and why they do so, and understand social and cultural context.
When to conduct qualitative research?
- When we are more interested in the experiences of people.
- when there is little knowledge to a particular phenomena
- to study complex situations
- to study changes of new practices
- to describe and understand how processes evolve over time
- to develop intuitive theory
What is the difference in the objectives of Quantitative vs Qualitative research?
Quantitative research aims to predict and explain relationships between variables and to test theories and hypotheses,
while qualitative research aims to describe or explore phenomenon, develop new theories and hypotheses
What is the difference in the Quantitative vs Qualitative research’s approach?
Quantitative approach is deductive and qualitative approach is Inductive (sometimes deductive)
What is the difference in the focus of Qualitative vs quantitative research?
The focus of Quantitative Research is Generalizability and the focus of Qualitative Research is Unicity and Contextualization
What is the data source of Quantitative research and Qualitative research?
Source of quantitative research: numerical data
Source of qualitative research: Language (written, audio), symbol, images
What type of data analysis do quantitative and qualitative researches apply?
Quantitative - statistical analysis
and Qualitative - sensemaking by grouping data into categories and themes
What is the role of the researcher in the quantitative and qualitative research?
Researcher in the quantitative research is Objective, neutral, has an outsider point of view
and the researcher in the qualitative research is the interpreter, is empathic and understanding, captures the insider’s point of view.
What are the 3 philosophical assumptions of qualitative research?
- Positivistic
- Interpretive
- Critical
What is the Assumption, Role of Researcher, Goal and Methods of Positivistic Qualitative Research?
Assumption:
Reality is independent from the researcher and can be interpreted through reasoning and logic.
Role of Researcher:
Objective and neutral
Goal:
Explain true reality, generalizing
Methods:
Systematic categorization
Hypothesis and variables
What is the Assumption, Role of Researcher, Goal and Methods of Interpretive Qualitative Research?
Assumption:
Reality is constructed. Different actors can assign different meanings to the same objective reality
Researcher:
Interpreter, insider
Goal:
Understand and describe meanings
Methods:
inductively uncover context-dependent meaning
What is the Assumption, Role of Researcher, Goal and Methods of Critical Qualitative Research?
Assumption:
Social realities are based on mechanisms and structures that influence behaviors, interaction and events
Reality is shaped by interests. knowledge, power and forms of social control
Researcher:
Role (and influence) of researcher is important
Goal:
Criticism of existing social structures, sometimes emancipating
Methods:
Understand historical evolution and power structures
What are the 4 ethical principles?
TTIR
- Truthfulness - be honest about what you collect and what you do with the data
- Thoughtfulness - be precise with the way you design and do your research in a way that minimizes the risks for the people involved
- Impartiality - remain independent and dont let your personal beliefs effect the analysis
- Relevance - make sure the research brings a positive contribution
What is the Informed Consent?
- Participants agree to participate in the study and they can terminate their involvement at any point
- Honest and transparent disclosure of study’s purpose and nature
- Use language that that participance can understand
- Can be written or oral
