Module 1 Flashcards
is simply the act of transferring
information from one place to another.
Communication
refers to the study and uses of written, spoken and visual
language. It investigates how language is used to organize and
maintain social groups, construct meanings and identities, coordinate
behavior, mediate power, produce change, and create knowledge
Rhetoric
identifies the relationship among the
elements of any communication–audience, speaker,
purpose, medium, context, and content.
Rhetorical
Rhetorical Triangle
Logos Pathos Ethos
logic/reason/proof
Logos
emotions/values
Pathos
Credibility/trust
Ethos
- structure of the speech
- references to studies, statistics, case studies
- comparison, analogies, and metaphors
Logos
- stories
- inspirational quotes
- vivid language
Pathos
- personal branding
- confidence in delivery
- cites credible sources
Ethos
The authority or credibility of the
speaker
Speakers must convince the
audience of their credibility through
the language they use.
Ethos
The means of persuasion by demonstration of the truth, real or apparent, the reason or supporting information used to support the claim, the use of logic or reason to make an argument
can include citing facts and statistics, historical events, and other forms of fact based evidence.
Logos
Emotional appeals to the audience to evoke feeling of pity, sympathy, tenderness, or sorrow
The speaker may also want the audience to feel anger, feat, courage, love, happiness, sadness, etc.
Pathos
facial expression is a non-verbal communication
true
