Modes of entry in Foreign Markets and ISAs Flashcards
Overall motivations for FDI
- Natural resource seeking
- Market seeking
- Efficiency seeking
- Innovation seeking
First mover advantage ; - Proprietary, tech leadership - Preemption of scarce resources - Establishment of barriers to entry - Avoidance of clash without dominant firms at home Late mover advantage; - Opportunities to free ride - Resolution of tech and market uncertainty - First mover may be difficult to adopt
Mergers and Acquisitions
Quick to execute
Foreign firm has valuable strategic assets
Believe they can increase the efficiency of the acquired firm
Advantages; - Does not disturb competitive balance - Easier assimilation of cultural, legal, and management problems - Package can include critical assets Disadvantages; - Danger of overpayment - Problems of integration - Search costs
Greenfield entry
- Can install appropriate production and management systems
- Cheaper - scale of operations can be matched to market expansion
- Avoids inheriting problems and overpayment for site
- Host Government may only accept Greenfield entry
- Greater chance of production locations
Forms of cooperation/competition
- Networks/alliances
- Joint ventures
- Franchises
- Acquisition
- Merger
Joint ventures
Cooperative business activity formed by one or more organisations for strategic purposes, that create an independent entity and allocate ownership, operational responsibilities and financial risks and reward to each member while preserving their separate entity
ADV
- Benefit from a local partners knowledge
- Shared costs and risks of opening a foreign market
- In many countries, JVs are the only entry method
- Access to key assets
DIS
- Risk of leaking tech
- Conflicts and battles for control
JVs in emerging markets
- Financial problems
- Different strategic objectives
- Management cultures
- Lack of comms
- Transfer price disagreements
Alliances
ADV
- Access to markets
- Shared high fixed costs and associated risks
- Requires less financial resources
- Prevents the dangers of equity
- Complimentary skills and assets
- Helps establish tech standards for the industry
DIS
- Risk of giving competitors a low cost route to the new tech
- Can give away more than receives
Risks of competitive collaboration
- Learn proprietary capabilities, opportunity to internalise them, risk of exploitation
- Can result in competitor taking control of agenda of alliance
Costs of strategic & organisational complexity
- Substantial challenges in creating appropriate governance old management structure
- Often large cross-cultural management problems
Key decisions in building cooperation ventures
- Partner selection
- Commitment
- Alliance scope
Deciding on entry modes
- Control vs risk
- Costs vs return
- Firm resources and capabilities
- Host country constraints
- Competitors
- Nature of product
Controls
- Ownership level; WOE vs JV
- Operations, firms location, timing and entry mode
Resource based view suggests; - The planning local ops require resources that the parent control
- The global ops requires resources controlled by a subsidiary
- The global competencies of the firm depends on a tight coordination and integration of its constituent parts