Models of Prevention

Question 1

attitudes

Answer 1

accumulate beliefs throughout life which influence attitudes towards behaviours such as smoking or gambling (salient beliefs)

positive = likely to engage in the behaviour.

e.g. “In my opinion there is nothing wrong with smoking” “gambling is a quick and easy way to make money”

Question 2

Subjective norms

Answer 2

Norms used by peers to evaluate behaviours - smoking/gambling

“My mum wouldn’t want me to smoke” or “everyone plays the lottery”

Question 3

Intention

Answer 3

likelihood that the person will carry out the behaviour.

High intention = high likelihood

e.g. “I’d like to try a cigarette” or “I’d like to try gambling it looks like fun”

Question 4

Control

Answer 4

Self control over whether we try the behaviour.

E.g. “Gambling/smoking is my decision”

Question 5

Linking line

Answer 5

TPB can be used to explain the processes which lead to addiction.

Therefore can predict addictive behaviour - prevent initiation.

Question 6

Changing behavioural attitudes

Answer 6

U.S. drug office - 2005 campaign to lower teenage marijuana use.

Above the influence - marijuana makes you less independent, Les a likely to achieve your goals.

Target on attitudes may be the key to successful prevention campaigns

Question 7

Changing subjective norms

Answer 7

Anti drug campaigns.

Change SN by giving adolescents actual data about % of people actually engaging in risky behaviour.

Adolescents who smoke think smoking is the norm

Question 8

Introduce TPB

Answer 8

provides general framework

help us to understand the relationship between attitudes and our behaviour - helps us to prevent addiction