Media and Addiction Flashcards
How does the media positively influence addiction?
adverts which portray addiction in a negative light.
reduce addictive behaviour.
How does the media negatively influence addiction?
adverts which portray addiction in a positive light.
increase/glamourise addictive behaviour.
Discuss Strasburger’s research (negative).
until the early 1990’s, tobacco was the most heavily advertised consumer product in the US.
passive/inadvertent - brand logos on sports shirts/racing cars targeted at young people.
Discuss Hazen’s research (negative).
since 1960 the top grossing films show stars smoking at 3 times the rate of american adults.
Discuss Hanewinkle’s reseach (negative).
‘dose-response’ effect between viewing smoking in films and rates of adolescent initiation of smoking.
correlation between types of films and smoking - PG/R = 66% more likely to smoke.
does not necessarily mean that watching the films caused them to smoke, but the results suggest that those who watched the films were more likely. PG/R = smoking more permitted.
Discuss Signorelli’s research (positive).
US TV characters 9x more likely to smoke in 1964 than 1982.
At the same time, the rates of smoking in society decreased.
Discuss Friend and Levy’s research (positive).
well-funded/implemented mass-media campaigns targeted at general population combined with comprehensive tobacco control programme associated with reduced smoking in adults and youths.
Discuss Hyunk-Seok (positive).
negative representations of gambling in the media influenced attitudes/behaviours. e.g. viewers less likely to gamble because they saw it in a negative light.
Evaluate overall.
Supports SLT - addictive behaviour given attention = likely to be copied. Vicarious reinforcement - see models in the media rewarded = copy their behaviour, punished = less likely.
Correlation - no C+E.
Practical applications - government campaigns used research to understand how people think - adapt posters/adverts accordingly. Also develop appropriate interventions/treatments.
