models of communication Flashcards

1
Q

the best way yo understand communication

A

is to see it graphically

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2
Q

this is a direct communication to people without having any feedback

A

linear model of communication

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3
Q

designed to mirror the functioning of radios and telephone. consists of three major parts sender, channel, and receiver

A

Shannon and Weaver’s Model Of Communication

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4
Q

Electric Engineer, Scientist

A

Shannon and Weaver

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5
Q

two linear model stacked on top of each other also called convergence model

A

Interactive Model of Communication

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6
Q

in this model Communication is Circular both sender and receiver are involved in encoding and decoding

A

Osgood and Schramm’s Circular Model of Communication

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7
Q

____ wanted to show in this model that communication is enriched by the communications field of experience

A

Schramm

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8
Q

Communication is a process of Perception - Production
-Perception

A

Gerbner’s General Model Of Communication

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9
Q

Because any man or machine can’t perceives the whole event and they perceives only the part of the event (E1).

A

Perceptual Dimension

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10
Q

is an event happens in the real life

A

E

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11
Q

the event content or message is perceived by

A

‘M’ (Man or a Machine).

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12
Q

3 factors involved between “E” and “M”

A
  1. Selection
  2. Context
  3. Availability
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13
Q

The——-occurs in the event and———–is based on ‘M’s attitude, mood, culture and personality

A

context
availability

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14
Q

is the event content which is drawn or artified by M

A

E2

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15
Q

M creates a statement or signals about the message and Gerbner termed its Form and content as

A

SE2

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16
Q

analyses the communication between source and receiver, indicated as A and B mass media are indicated with C.

The sender generally derives information from variety of sources and combines it in some way to create a message

A

The Westley & MacLean Model of Communication

17
Q

The model can thus be viewed from two perspectives

A

interpersonal and mass communication.

18
Q

feedback is indirect and slow.

A

mass communication

19
Q

inherently states that communication doesn’t start as soon as someone speaks, but rather when a person responds, or is looking for a reaction from the environment.

The model shows a strong relationship between environmental factors and messages and the communication process

A

The Westley & MacLean Model of Communication

20
Q

What is communicated now will influence the structure and content of communication later on.
Time is an important element in the communication process.

Bottom is very small then it gradually moves upward in a back and forth circle motion.

A

Helical Model Of Communication

21
Q

The two dominant components of the model are information and mutual understanding.

Information sharing is a cyclical process entailing several cycles of information exchange.

Mutual understanding may never be reached or is imperfect.

A

Roger and Kincaid’s Convergence Model of Communication