Models of Communication Flashcards
These are products of different experts of their different understanding of how the communication process works
Presented in a diagram.
COMMUNICATION MODELS
There are no wrong or right interpretation of the communication process.
T or F
True
They are two ways by which they could be learned timeline while the other is through themes.
Historical and Thematic Approach
APPROACH: They conceptualized it from the very first of the latest.
Historical
APPROACH: You uncover the secrets behind each model by looking at the common denominator and their distinguishing characteristics.
Thematic
known as the earliest and simplest model ever created 300 BC
ARISTOTLE’S MODEL
It is divided into five primary elements only: speaker, speech, occasion, audience and effect.
ARISTOTLE’S MODEL
States that a convenient way to describe an act of communication is to answer the following questions:
Who formulated the message?
What does the message contain?
How does the message send from the sender to the receiver?
Who will be receiving the message?
What would be the effect of the message to the receiver
Laswell’s model
It also has 5 variables, but this time there’s a channel and medium.
Laswell’s model
1949: It is considered as the “Mother of communication models”
SHANNON-WEAVER MODEL
The source, message, channel, and receiver are influenced by different factors
SHANNON-WEAVER MODEL
It became very popular because of its so-called noise.
SHANNON-WEAVER MODEL
1954: This model compares the sender and the receiver to two circles of a Venn diagram. The two circles represent the sender and the receiver.
SCHRAMM’S MODEL
1960: This is sometimes referred to as the SMCR model, because of the variables which the model suggests are necessary for interaction to take place
BERLO’S MODEL
This model received a lot of criticism because it reverted to the old notion of communication as a linear process for this reason many experts have attempted to revise the model by adding other variables, like feedback and noise.
BERLO’S MODEL