mode of adress Flashcards
1
Q
Mode of address
A
The way in which a media text ‘speaks to’ its target audience.
2
Q
Direct mode of address
A
when a media text talks to you directly (the model looks directly at the audience, or the writing speaks to ‘you’)
3
Q
Indirect mode of address
A
The model looks away, or the writing refers to ‘people’ or the ‘public’.
4
Q
Formal mode of address
A
Using formal phrasing and terminology.
5
Q
Informal mode of address
A
Using more conversational language or slang.
6
Q
Friendly mode of address
A
The tone is optimistic and comforting.
7
Q
Tone
A
the way something is said. you can very the tone to be friendly, hostile, humorous
8
Q
Hostile
A
The text challenges or insults the reader
9
Q
Humorous
A
The writer/presenter is trying to make the audience laugh. The tone could be sarcastic or ironic.
