definitions Flashcards
archtype
an internal mental model of a typical, generic story character to which an observer might resonate emotionally
Countertype
A representation that actively seeks to subvert and challenge negative stereotypes usually of a person, group or place.
Stereotype
a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Hypodermic needle
Audiences are passive and powerless to resist the influence, media is injected into the audience. It can shape public opinion and behaviour.
The effects model
the consumption of media texts has an affect or influence on the audience.
Preferred
An intended message that is purposely used within a media text to convey a particular meaning
Negotiated
When the message portrayed is partly accepted and partly rejected.
Oppositional
When the audience completely rejects what is being portrayed.
Aberrant
When messages are interpreted differently than what was intended by the sender.
Polysemic text
the concept that any text can have multiple meanings rather than just one.
Anchorage
when a piece of media employs another piece of media to reduce the number of connotations in the first piece of media, allowing the audience to understand it much
Ideology
A set of opinions or beliefs of a group or an individual, especially one which forms the basis of economic or political theory and policy.
Hegemony
One group (in power) exerts control or influence on another group. The other group doesn’t fight it or agrees to it.
Reflective approach
suggests that what we see and hear through the media is a reflection of real life.
Categorisation
The action or process of placing into classes or groups.
Hierarchy
A system in which members of an organization or society are ranked according to relative status or authority.
Hyper sexualisation
Focus on parts of the woman body and not looked at as a whole.
Misogyny
the hatred or dislike of girls and/or women. Sexual discrimination. Denigration of women, violence against women and sexual objectification of women.
Misandry
the hatred or dislike of boys and/or men. Sexual discrimination. Denigration of men, violence against men and sexual objectification of men.
Voyeurism
the practice of gaining sexual pleasure from watching others when they are naked or engaged in sexual activity.
Scopophilia
The love of looking. The term refers to the predominantly male gaze of Hollywood cinema, which enjoys objectifying women into mere objects to be looked at (rather than subjects with their own voice and subjectivity).
Exhibitionism
When a person behaves in elaborated ways intended to attract attention or to display his or her powers, personality, sexuality etc.
Objectification
the action of degrading someone to the status of a mere object. “The objectification of women as sexual possessions”
Spectatorship theory
how the viewer is involved, implicated and engaged in the viewing experience
The intra-diegetic gaze
a gaze of one depicted person at another person (or at an animal or an object) within the world of the text
Hegemonic
ruling or dominant in a political or social context.
