Mod 5 Flashcards
What is cost leadership?
Aiming to have the lowest cost in the market
How to achieve cost leadership?(3)
-cheaper input
-use technology
-economics of scale
What are economies of scale?
Cost Advantage from producing on larger scale, more production price of product reduces
What is differentiation?
Distinguishing business product from its competitors
What is cross branding?
-Differentiation can be created from strategic alliances between brands
- can add value by offering customers added benefits
How to differentiate a good?
-vary quality
-vary feature
How to differentiate a service?
-vary the time
-vary the expertise
What Are The Influences on operation?(7)
Globalisation
Technology
Quality expectations
Cost based competition
Government policies and legal regulations
Environmental sustainability
Corporate social responsibility
What is globalisation?
It is the removal of trade borders between countries, creating more interactions between business across the globe increasing export and imports
What are opportunities from globalisation?(3)
-cheaper input(labour)
-Increased market→ potential customer
-economies of scales becomes easier
What are threats from globalisation?
-Greater competition
What are the advantages of using technology in operation?
It has a high initial cost, but business can reduce long term cost while increasing efficiency and quality control, speed
What are quality expectations for goods?(3)
-quality
-purpose
-Duriability
What are quality expectations for services?
-Reliability of provider
-Level of customisation
What is environmental sustainability?
Awareness of the negative effects of business operation, on environment
What is cost based competition?
When business lowers the price than competition, by reducing cost and they are able to achieve cost leadership, and gain more profits
What are government policies and regulations?
tax
Laws→ environment, protect businesses
How do businesses attain environmental sustainability?(2)
Renewable resources
Reducing non renewable assets
What is corporate social responsibility?
Out doing the legal compliance by tapping into ethical responsibility
Examples of CSR?(2)
Working women
workplace diversity
What is the triple bottom line?
Soical, economic, enviornmental
What Are transformed resources?
info , customer ,materials
What Are Transforming resources?
Hr, time, energy