Mock exam 2

Question 1

You should assess information that you find on the web in terms of:
1. Reliability
2. Objectivity
3. Usability
4. All of the above

Answer 1

4

Question 2

A film critic lists the top 50 greatest movies of all time. She uses the five star rating system from IMDb, also known as the Internet Movie Database. Which scale of measurement is being used in the given scenario?
1. Nominal
2. Ordinal
3. Interval
4. Ratio

Answer 2

2

Question 3

Which one of the following is a non-probability sampling method?
1. Simple random sampling
2. Quota sampling
3. Stratified sampling
4. Systematic sampling

Answer 3

2

Question 4

Suppose you do research among college students in New York State. In 2009, there are 9 colleges in this state, varying in size. You draw your sample from this population by selecting students from each college randomly. The number you draw are related to the size of the college. What kind of sample are you using here?
1. Cluster
2. Random
3. Stratified
4. Systematic

Answer 4

3

Question 5

Which of the following tools are most useful to find peer reviewed journal articles on the subject “management strategy in online marketing”?
1. Library catalogue for books
2. Wikipedia
3. Search engine that searches multiple databases like biep.nu
4. Google

Answer 5

3

Question 6

Which of the following is a data collection method?
1. Research questions
2. The processing of information
3. A case study about a specific issue within a company
4. A quantitative analysis of the employees at Fontys

Answer 6

3

Question 7

When business research is replicable, this means:
1. That you can repeat the research using a different design
2. That other researchers can repeat the research using a different group of participants
3. Neither of the mentioned options concern replicability
4. That you can repeat the research using a different group of participants

Answer 7

2

Question 8

At the request of school principals from different schools, a study is carried out into how the youth perceive drinking at school parties. This kind of research is:
1. Applied and Quantitative
2. Fundamental and Qualitative
3. Applied and Qualitative
4. Fundamental and Quantitative

Answer 8

2

Question 9

Determine the measurement level of the following variables:
* Holiday destination
* Number of hours spent on the plane
* Quality of the food on board a plane
1. Ordinal, interval, nominal
2. Ordinal, ratio, nominal
3. Nominal, interval, ratio
4. Nominal, ratio, ordinal

Answer 9

4

Question 10

Read the following statements. Which are/is true?
I. For validity, you assess whether your questionnaire is correct
II. For reliability, you check whether your results are free of random errors
1. Only I
2. Only II
3. I and II
4. Neither of the above

Answer 10

2

Question 11

Which of the following statements is false?
I. The median is the average of the of the lowest and the highest number in a dataset
II. Variance is the average quadratic difference from the mean
1. Only I is false
2. Only II is false
3. Both are true
4. Both are false

Answer 11

4

Question 12

Look at the following two rows of figures. Add 5 to each of the figures in the first row.
1 – 2 – 3 – 4 – 5
2 – 4 – 6 – 8 – 10
Which of the following measurements stays the same?
1. The average
2. The median
3. The standard deviation
4. None of these measurements stays the same

Answer 12

3

Question 13

You are in the middle of a field research project in Namibia, Africa. You observe, make notes, and you process them. What phase of your research project are you in?
1. Data collection
2. Analysis
3. Both data collection & analysis
4. Both data collection & evaluation

Answer 13

3

Question 14

Assume the non-response rate is 75%. The minimum required sample size is 30. To at least how many persons do we have to send our online survey to receive enough responses to be able to perform reliable statistics?
1. 100
2. 225
3. 180
4. 120

Answer 14

4
explanation:
100% - 75% (non-response rate) = 25% response rate
25 x 4 =100
30 x 4 = 120

Question 15

The weekly Dutch TV program “The Voice of Holland”, on a usual week, is watched by around 800.000 spectators. The management of the program is looking for a new broadcaster who considers buying the format. The new broadcaster offers a low price, arguing that the number of spectators is low. Do you agree with the new broadcaster?
1. No, 800.000 concerns a lot of people
2. Yes, the talent show has on average 800.000 spectators per week
3. Yes, 800.000 concerns only a small portion of the Dutch population
4. No, I want more information before I can judge

Answer 15

4

Question 16

For his final project, Jim Verschelden, a student at the Technical University Delft, developed a “box” in which a virtual band reacts to the arm movements of a real-life musician. Musicians can use it to accompany them when they are practicing or performing. This box could be seen as the product of emotion research. In the twentieth century, emotion theory was developed that describes the link between mood and music (Hevner, 1937). Perhaps this kind of research could be carried out among tennis players and their coaches. Just as musicians react to the conductor – their movements, facial expressions, and posture – tennis players react to their coaches. (Source: TU Delft)

What research design do you select to conduct research to the link between the behaviour of the coach and the performance of tennis players?
1. Observations of verbal & non-verbal communication
2. Interviews with coaches
3. Interviews with tennis players
4. A combination of the mentioned methods

Answer 16

4

Question 17

TNOS’s Health Weight Monitor of teenagers phrased this conclusion: “These results are based on self-reporting. Self-reported information does not always reflect true eating and exercise behaviour; it often stems from socially desirable answers and an exaggeration of healthy behaviour (…)” (Van Keulen et al., 2010).
How can the researchers best improve the monitor quality?
1. Have teenagers fill in an online diary
2. Make observations on the teenagers eating habits
3. Do interviews with teenagers
4. Do interviews with parents

Answer 17

2

Question 18

Which data collection method would you choose for your research into the effect of new medicine for patients with Lymes’ disease? You want to understand how patients feel about the new medicine after 3 months. Which data collection method would you use?
1. Group discussion
2. Phone survey
3. In-depth interviews
4. All make sense

Answer 18

3

Question 19

You want to conduct a survey and developed the following three survey questions:
A. Do you ever go to museums?
B. Have you visited a museum in the past month?
C. Are you interested in art?
Which is the correct sequence to ask these questions?
1. C – A – B
2. C – B – A
3. A – B – C
4. B – C – A

Answer 19

1

Question 20

To estimate the unemployment rate, the Bureau of Labour Statistics contacts about 60.000 households, chosen randomly from a list of all households. The Bureau asks each adult in every sampled household whether they are in the labour force, i.e., employed or seeking employment.
The population of interest is:
1. All known or unknown households
2. All employed adults
3. All adults who are in the labour force
4. All adults who refused to participate in the survey

Answer 20

3

Question 21

Consider the following research:
A large chain of supermarkets commissions you to do research into a price war. They are expecting shoppers to be queuing at the doors. The intention is to interview as many men, women, older people, as well as younger people.
Which sampling method do you need to use?
1. Cluster sampling
2. Simple random sampling
3. Quota sampling
4. Convenience sampling

Answer 21

3

Question 22

The Danish market for solar panels appears to be growing. Over the past five years, annual sales of solar panels have increased by 18%. In comparison, overall sales of merchandise in the Danish economy grew with only 8% over the same period of time. This is:
1. A conclusion
2. A recommendation
3. An analysis
4. A validation

Answer 22

3

Question 23

What is the measurement level (scale) of the following variables?
* Rainfall in millimetres
* The weather
1. Ratio, Nominal
2. Ratio, Interval
3. Interval, Nominal
4. Ordinal, Nominal

Answer 23

1

Question 24

What is APA7?
1. APA7 is a guideline on how to create a questionnaire
2. APA7 is a function in Excel to make tables
3. APA7 is a rule in the Esomar guidelines
4. APA7 is an author date referencing style

Answer 24

4

Question 25

The entire collection of people, elements, score, or measurements to which conclusions are applied is known as:
1. An experimental design
2. A subject
3. A population
4. A sample

Answer 25

3

Question 26

Which of these two suggestions can enhance the reliability of qualitative research if you used group discussions during your research?
I. Using more observers
II. Using recording equipment
1. Only suggestion I
2. Only suggestion II
3. Neither of these suggestions
4. Both suggestions

Answer 26

4

Question 27

Which aspect(s) related to the quality of research influence the study in the following situation:
A researcher conducts interviews with couples who can’t have children. The subject deals with coping with the difficulty of their circumstances. The researcher herself just suffered from a miscarriage.
1. Reliability
2. Validity
3. Generalizability
4. Researcher is not objective

Answer 27

4

Question 28

When composing a questionnaire or survey, you make use of filter and routing questions. Such questions are used to:
A. Put the questions in a correct order
B. Put the questions in a logical order
C. Make sure that the respondents understand all the questions
D. Respondent only get asked questions that are applicable to them
1. A & B are correct
2. A, B, & D are correct
3. B & C are correct
4. A, B, & C are correct

Answer 28

2

Question 29

Supposed you want to summarize truancy (skipped classes) in number of hours by semester of the students in a given school. Which statistical measure would be the best on to use?
1. Range
2. Variance
3. Standard deviation
4. None of the measures mentioned here

Answer 29

4

Question 30

You look forward to enjoy a holiday in the sun as soon as the corona crisis comes to an end, but as a student your budget is limited. Consider this situation from a business research perspective. What would be the most suited problem question?
1. Which holiday offers me the best price/quality ratio for the upcoming 6 months?
2. Where can I book my holiday?
3. Where can I go on holiday?
4. Which holiday is the cheapest?

Answer 30

1

Question 31

A researcher decides to do research to answer the following research question: “What are the main factors that contribute to whistle-blowers’ decision to voice towards external authorities?”
Although the researcher has a few ideas regarding what might trigger someone to whistle blow, they have little knowledge about the topic. What is the type of research?
1. Exploratory research
2. Descriptive research
3. Causal research
4. Explanatory research

Answer 31

1

Question 32

In your work placement at a dairy company, you are researching vegan food trends. After some time you discover that, another Fontys student has previously performed research on this topic. This student has collected data by questioning a focus group of vegan consumers. You plan to use the data generated by this valuable research.
In methodological terms, which description fits best?
1. A qualitative study
2. Primary research
3. Secondary data collection
4. Desk research

Answer 32

2

Question 33

“What should Instagram do, to promote the well-being of its users?”

This is typically?
1. A research sub-question
2. A conclusion
3. A research question
4. A business problem

Answer 33

1

Question 34

‘How much did the marketing campaign for the new range of products cost?’
this is:
a) Expanatory research
b) Descriptive research
c) Exploratory research
d) Evaluative research

Answer 34

C

Question 35

‘How has the corporate rebranding
strategy affected consumer attitudes?
this is:
a) Expanatory research
b) Descriptive research
c) Exploratory research
d) Evaluative research

Answer 35

C

Question 36

‘How effective was the marketing campaign for the new range of products?’
this is:
a) Expanatory research
b) Descriptive research
c) Exploratory research
d) Evaluative research

Answer 36

A

Question 37

‘To what extent was the marketing campaign effective and why?’
this is:
a) Expanatory research
b) Descriptive research
c) Exploratory research
d) Evaluative research

Answer 37

A

Question 38

‘What is the proportion of graduates entering the UK civil service who attended top universities?’
this is:
a) Expanatory research
b) Descriptive research
c) Exploratory research
d) Evaluative research

Answer 38

B

Question 39

The 4 phases of Verhoven are:
a) Design, Analyze, Evaluation, Recommendation
b) Business problem, define research project, define methodology do research
c) Design, Data collection, Analysis, Evaluation and Recommendation
d) Design, Data collection, Ananlyse, Conclusion and Recommendation

Answer 39

C

Question 40

Measures of central tendency summarize the middle and the centre of dispersion

Answer 40

true

Question 41

In-text citations are:
a) quoting and paraphrasing
b) quoting and paragraphing

Answer 41

A

Question 42

Parenthetical and Narrative citations are types of in-text quoting citations

Answer 42

False
They are types of paraphrasing citations