Mock exam 1

Question 1

1. Here are four objectives of applied research. Which objectives is the most accurate?
   a) Discovering (new) information.
   b) Discovering a (new) understanding.
   c) Discovering (new) recommendations
   d) Discovering a (new) model

Answer 1

B

Question 2

2. Here are four definitions of applied research. Which definition is the most accurate?
   a) A detailed study aimed at discovering (new) information in an unplanned way.
   b) A detailed study aimed at discovering (new) information in a systematic way.
   c) A detailed study to reach a (new) understanding in a systematic way.
   d) A detailed study to reach a (new) understanding in an unplanned way.

Answer 2

C

Question 3

3. Which statement below best shows the six steps necessary to do business research?
   a) Define research project, do desk research, define methodology, do research, analyse, conclude & recommend.
   b) Define business problem, analyse, define research project, define methodology, do research, summarize & recommend.
   c) Define business problem, define research project, define methodology, do research, analyse, conclude & recommend.
   d) Define business problem, do desk research, define research project, define methodology, do research, analyse & recommend.

Answer 3

C

Question 4

4. We distinguish between basic and applied research. What is the main purpose of applied research?
   a) Business Research is intended to expand the boundaries of knowledge.
   b) Business Research develop theories and model.
   c) Business Research solves a problem.
   d) Business Research help solve a problem.

Answer 4

D

Question 5

5. Top Hair is a middle size hairdresser chain. Erzi is head of Marketing. She observes that the number of clients have been declining. Erzi understands that if this negative trend continues, the company will make a loss in the coming year. What does Erzi observe?
   a) A symptom.
   b) A problem.
   c) A cause.
   d) All of the above.

Answer 5

A

Question 6

6. We distinguish between basic and applied research. What is the main purpose of basic research?
   a) basic research makes use of a given theory or model.
   b) basic research is intended to expand the boundaries of knowledge.
   c) basic research is aiming to solve any kind of problem.
   d) basic research findings will lead to specific applications.

Answer 6

B

Question 7

7. Business Research can be used for several reasons. Which of the following reasons does make sense?
   a) You need to justify the direction you want to take towards investors and management.
   b) You do not belong to the target group and are not familiar with its needs and requirements.
   c) You need to explore different future scenarios.
   d) All of the above.

Answer 7

D

Question 8

8. Business Research can be used for several reasons. Which of the following reasons does NOT make sense?
   a) You are uncertain about the direction you want to take.
   b) you want to limit the risk you are taking with your new investment.
   c) You want to prove that your manager is right.
   d) You need fresh ideas and views.

Answer 8

C

Question 9

9. A business problem has symptoms and causes. How do they relate?
   a) Cause -> problem -> symptom.
   b) Problem -> cause -> symptom.
   c) Symptom -> problem -> cause.
   d) Cause -> symptom -> problem.

Answer 9

A

Question 10

10. Why did the launch of the new car by Mazda fail? This is typically
    a) A business problem.
    b) A research question.
    c) A conclusion.
    d) A research sub-question.

Answer 10

B

Question 11

11. A research question has typically one sub-question. This
    a) Is true.
    b) Depends on the business problem.
    c) Is wrong.
    d) Is sometimes true.

Answer 11

C

Question 12

12. A theoretical framework can be based on various information sources. Which source is NOT suitable for basing a theoretical framework upon?
    a) A theoretical framework can be based on a theory.
    b) A theoretical framework can be based on a model.
    c) A theoretical framework can be based on a definition.
    d) A theoretical framework can be based on a topic guide.

Answer 12

D

Question 13

13. The customer’s disposable income in a given area has increased over the last 16 weeks. In this statement which concepts need to be further investigated?
    a) No further research is needed. Everything is clear.
    b) The concepts of / customer / net income / are / increased / last 16 weeks / require investigation
    c) The concepts of customer / disposable income to be investigated.
    d) The concepts of / customer / disposable income / area / increased / last 16 weeks require investigation.

Answer 13

D

Question 14

14. Which option below correctly sequences the first 3 steps of the Business Research process?
    a) i) Define business problem ii) Define business research project including theoretical framework iii) Define method.
    b) i) Define business problem ii) Define theoretical framework iii) Define method..
    c) i) Define business problem ii) Define business problem. iii) Define method.
    d) i) Define business problem ii) Define method. iii) Do research.

Answer 14

A

Question 15

15. When referencing a book, according to APA6 you will add the book aspects items
    a) Author name, year of issue, book title, country, editor name.
    b) Author name, year of issue, chapter title, country, editor name.
    c) Author name, year of issue, book title, town of birth of author, editor name.
    d) Author name, year of issue, source title, country

Answer 15

A

Question 16

16. Who is the author for the information that is available on the platform Statista?
    a) Statista, they do all their own research.
    b) Statista as well as other organizations.
    c) Eurostat, they are owners of Statista.
    d) Fontys, since they are paying for the licence.

Answer 16

B

Question 17

17. To which end could you use Wikipedia when doing research?
    a) To get familiar with a subject that you don’t know much about.
    b) To find a list of sources (reference list) that might lead you to reliable sources.
    c) To translate specific words or subjects to another language.
    d) All of the above.

Answer 17

D

Question 18

18. Which of the following search strings will generate the smallest amount of results on Google?
    a) ‘ Fontys OR campus OR Venlo ’
    b) ‘ “Fontys campus Venlo” ‘
    c) ‘ Fontys OR “campus Venlo” ‘
    d) ‘ Fontys campus Venlo ‘

Answer 18

B

Question 19

19. If you use a statistical graph from Eurostat in your report would you have to report that graph on your reference list?
    a) No, Eurostat is a free source and I am allowed to use free sources without the obligation to cite the source.
    b) No, I found this graph on the internet so I am allowed to use it for my own benefit.
    c) Yes, I have to cite this graph on a list of enclosures at the end of my report because it is a work I did not produce myself so I have to acknowledge the maker to avoid plagiarism.
    d) Yes, I have to cite this graph in my reference list at the end of my report because it is a work I did not produce myself so I have to acknowledge the maker to avoid plagiarism.

Answer 19

D

Question 20

20. Good quality research needs to fulfil certain criteria at Fontys. Some criteria are:
    a) Usage of APA6.
    b) Validity and reliability.
    c) Adherence to GDPR and Esomar rules of conduct.
    d) All of the above

Answer 20

D

Question 21

21. Why is it NOT wise to use Wikipedia as a source for your reports?
    a) Because information on Wikipedia is false most of the time.
    b) Because references within Wikipedia lack quality.
    c) Because you do not know who (person or organization) wrote the article.
    d) None of the above. Wikipedia is a great source for any report.

Answer 21

C

Question 22

22. The starting point for a literature search is:
    a) In-company data.
    b) Secondary data.
    c) Primary data.
    d) Talking to friends and family.

Answer 22

B

Question 23

23. The advantages of gathering secondary data are:
    a) It is relatively cheap.
    b) It can be obtained quickly.
    c) It can be obtained easily.
    d) All of the above.

Answer 23

D

Question 24

24. Which is NOT an advantage of gathering primary data:
    a) Up to date.
    b) Cheap.
    c) Accurate.
    d) Quick.

Answer 24

B

Question 25

25. Citation and referencing are important for any research report. Please select a statement that best depicts why they are important.
    a) They help researchers become conscious of other sources available for their work.
    b) They make researchers feel in control of research processes and procedures.
    c) They add credibility and clarity to the research being conducted.
    d) They can help respondents develop trust and mutual understanding about research and results.

Answer 25

C

Question 26

26. Who holds the research briefing in a company?
    a) The researcher.
    b) The CEO of the company.
    c) The research client.
    d) The survey respondents.

Answer 26

A

Question 27

27. In doing research, a researcher has to decide which part of a population will best be positioned to respond to the researcher’s question. The process of respondent selection is also known as:
    a) Weighting.
    b) Sampling.
    c) Sifting.
    d) Saving.

Answer 27

B

Question 28

28. The researchers would like to distribute a link to an online questionnaire. The first step is to send an email to 100 people which they judge to be relevant. They then ask these people to forward that link to their contacts. What type of sampling is this?
    a) A non-profitability sampling, known as quota sampling.
    b) A profitability sampling, known as stratified sampling.
    c) A probability sampling, known as cluster sampling.
    d) A non-profitability sampling, known as snowball sampling.

Answer 28

D

Question 29

29. Which one of the following is a data collection method?
    a) The face-to-face interview with respondents.
    b) The case study about a specific issue within a company.
    c) The quantitative analysis of employees at Fontys.
    d) The processing of information.

Answer 29

A and B are correct

Question 30

30. Consider the situation of interviewing at shopping centres on weekdays between 09.00 and 12.00 o’clock. Which people may be under-represented?
    a) Unemployed people.
    b) Retired people.
    c) School children.
    d) Cooperative people.

Answer 30

C

Question 31

31. Which of the following statements most likely involves using data in a way that is not valid?
    a) University data indicate that the highest paid professors have the most publications.
    b) Students who can type more than 80 words per minute will receive a typing award.
    c) All of the teachers interviewed described the principal as “outstanding”.
    d) A teacher uses self-evaluations to grade writing ability.

Answer 31

D

Question 32

32. The entire collection of people, elements, scores, or measurements to which conclusions are applied is known as:
    a) A population.
    b) An experimental design.
    c) A subject.
    d) A sample.

Answer 32

A

Question 33

33. A study interviews a representative sample of the nation’s population every week to detect how many people read a particular newspaper. A prize draw is introduced for participants as an incentive to participate. What impact will the incentive have on the readership results for the newspaper in question?
    a) No impact. There will be no difference in readership figures.
    b) There may be an increase or decrease in readership figures, or they may stay the same.
    c) Readership figures will stay the same because many respondents will not have noticed there is something to win.
    d) Readership figures will increase because people like prizes.

Answer 33

B

Question 34

34. Select a statement here below which best explains what a random sampling is. A truly random sample of the general population is obtained by one of the following processes:
    a) Selecting an individual from every fourth house on a street.
    b) Allocating each individual a unique number and using a computer to randomly generate numbers for selection.
    c) Selecting every individual with a surname beginning with the letter S
    d) Closing your eyes and sticking a pin into a telephone directory.

Answer 34

B

Question 35

35. What do GDPR and ESOMAR have in common?
    a) They help policy makers decide what is the best solution for socio-economic problems.
    b) They are about how students can conduct research that is reliable for clients.
    c) They help research published articles and books in good opinionated journals.
    d) They safeguard data and privacy of citizens against misuse.

Answer 35

D

Question 36

36. In a recent graduation defence at Fontys, a students told the examiners that she found all the materials she used for her graduation project from online sources. The examiners said they did not believe her work was reliable. Why?
    a) Some online materials have an unknown quality.
    b) Some online materials have been used before.
    c) Some online materials are too recent to be believed by examiners.
    d) The examiners are too old to know wether the Internet is to be trusted or not.

Answer 36

A

Question 37

37. Each test in statistics class is worth 100 points. After five tests, a student has an average of 88.0. On the sixth test, what score is needed to increase the average to 90.0?
    a) 100.0
    b) 90.0
    c) 88.0
    d) 96.0

Answer 37

A

Question 38

38. Which term below is NOT a statistical measure of dispersion?
    a) Range
    b) Standard deviation
    c) Mean
    d) Variance

Answer 38

C

Question 39

39. The following table shows the results of a survey among 100 IB students who have been asked about their favourite ice cream flavour.

              Yoghurt Vanilla Strawberry Total Female student 24 	48	      28	     100 Male student     32	36	      32	     100 Total	             56	84	      60	      200

Suppose that a given student’s favourite ice cream flavour is vanilla. What is the probability that this students is a female?
a) 84/48.
b) 48/200.
c) 48/100.
d) 48/84.

Answer 39

D

Question 40

40. You want to derive reliable data from a survey you are holding. You assume a response rate of 20%. You assume that a minimum sample size of 50 responses is necessary to assure reliability. What is the minimum number of persons to whom you must send your online survey in order to receive 50 responses?
    a) 50.
    b) 250. 20% = 50 in order to get to 100% you need 5x20% = 5x50 = 250
    c) 200.
    d) 100.

Answer 40

B

Question 41

41. What are the four basic phases that can be distinguished when structuring a questionnaire?
    a) Relax, freeze, unfreeze, closing.
    b) Introduction, brainstorming, summarizing, completion.
    c) Antenna, agenda, attention, finishing.
    d) Questioning, answering, recording, checking answers.

Answer 41

C

Question 42

42. To evaluate his last English test, Mrs. Pedantisimo records the percentage of questions answered correctly by each of her students. Which scale of measurement does Mrs. Pedantisimo use to record these data?
    a) Interval.
    b) Nominal.
    c) Ratio.
    d) Ordinal.

Answer 42

C

Question 43

43. Categorical data can be graphed. What is the best way to make a graph out of the data?
    a) By means of a line chart.
    b) By means of a histogram.
    c) Both A and B are equally suitable.
    d) Neither A, nor B are suitable.

Answer 43

D

Question 44

44. A film critic lists the top 100 greatest movies of all time. She uses the five star rating system from IMDb, also known as Internet Movie Database. Which scale of measurement is being used in the given scenario?
    a) Ordinal.
    b) Nominal.
    c) Interval.
    d) Ratio.

Answer 44

A

Question 45

45. A histogram is a diagram that ________
    a) Displays the median of the dataset.
    b) Displays frequencies of values.
    c) Both A and B are correct.
    d) Neither A and B are correct.

Answer 45

C

Question 46

46. The Dutch market for solar panels appears to be growing. Over the past seven years, annual sales of solar panels have increased by 32%. In comparison, overall sales of merchandise in the Dutch economy have only grown by 8% in the same period of time. This is ______
    a) A validation.
    b) A conclusion.
    c) A recommendation.
    d) An analysis.

Answer 46

D

Question 47

47. The management needs to invest in training of employees regarding GDPR and its implications for this company. This is ______
    a) A conclusion.
    b) A recommendation.
    c) An analysis.
    d) A validation.

Answer 47

B

Question 48

48. In the most recent FIBS mobility survey students have graded the reachability of the Venlo FIBS location with a 7.4. From this number one can conclude
    a) That FIBS is great.
    b) That FIBS is very poorly rated.
    c) That the FIBS reachability has room for improvement.
    d) Nothing without any further knowledge.

Answer 48

D

Question 49

49. In an internship report this text was part of the Conclusion chapter. From assessment of the design problem evaluation of the possible solutions, it is clear that the most feasible solution is to design a sleeping bag with legs. It make it desirable to campers. It is also expected to make high profits. These conclusions are not up to standard. Which arguments can the examiner use?
    a) Evidence lacks for the conclusions.
    b) The research problem is not mentioned.
    c) The students jump to conclusions.
    d) All arguments are valid.

Answer 49

D

Question 50

50. What is the role of the Conclusions and Recommendations chapter in a report?
    a) It shows what data have been analysed systematically.
    b) it shows what actions need to be taken.
    c) It answers the research questions and provides ideas for next steps.
    d) It solves the business problem.

Answer 50

C