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Course > Mktg Mgt > Flashcards

Mktg Mgt Flashcards

1
Q

STEEP Trend analysis

A

Sociocultural
Technological
Environmental
Political

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2
Q

What trends do we look at?

A

Macro-environmental
Micro-environmental
CompetitorK

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3
Q

Kind of competitors

A

Direct Substitute, Potential

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4
Q

More kind of competitors

A

Economic, Complementors, Buyers

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5
Q

About Metso Automation

A

Part of Metso Corp, Finnish Company

Does automation & info mgt for pulp/paper/rock/mineral companies

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6
Q

Start of MI in Metso

A

Became formal in 1994-1995
Competition & market share in paper form (newsletter/telefax)

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7
Q

1996-1999 in Metso

A

Database was created
Included (tech & market studies

After merger, combined database

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8
Q

Metso MI now, who

A

Manager and intelligence specialist

Manager synthesizes reports into 1-2 pages with concise insight

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9
Q

Metso MI how they do it

A

Data classification to help compare competitors by location

Ad-hoc basis inquiry

Set up a system for employees to access

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Course (11 decks)

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