MKTG 201 (week 7) Flashcards
1
Q
core product
A
Core Value; problem solving benefits
2
Q
Physical Product:
A
Physical good or delivered service that supplies the product
3
Q
Augmented Product:
A
nonphysical aspects of the product or service
4
Q
What are the four types of consumer products and how is consumer effort related to each?
A
Specialty:
Shopping:
Convenience:
Unsought:
5
Q
A
