MKTG 201 (week 7) Flashcards

1
Q

core product

A

Core Value; problem solving benefits

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2
Q

Physical Product:

A

Physical good or delivered service that supplies the product

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3
Q

Augmented Product:

A

nonphysical aspects of the product or service

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4
Q

What are the four types of consumer products and how is consumer effort related to each?

A

Specialty:
Shopping:
Convenience:
Unsought:

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5
Q
A
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