Mixed Method Qualitative Research (W8) Flashcards
1
Q
How to make qualitative research credible
A
Prolonged engagement
Persistent observation
Triangulation
Member checking - data tested with members
2
Q
Photo elicitation techniques
A
Help connect an individual with their experience so that they are better able to describe their actions
3
Q
Making qualitative research rigorous
A
Build in methods of verification
Don’t take things on face value
Include transparent descriptions of methods
Acknowledge limitations
4
Q
Main role of advertising agency
A
To work with clients to develop advertising campaigns
5
Q
How would you test advertising concepts?
A
Pre-launch
How would customers respond to campaigns?
