MIS Chapter 4 content review Flashcards
What are the three main problems we face in evaluating information?
- Information Overload
- Bias and Perspective
- Cognitive Biases and Heuristics
Examples:
- Information Overload: A Google search returns thousands of results, making it hard to determine credibility.
- Bias and Perspective: A news article written by a political group may highlight only one side of an issue.
- Cognitive Biases and Heuristics: Trusting a familiar brand over a lesser-known but higher-quality alternative.
Define the Availability Heuristic.
Judging the likelihood of events based on how easily examples come to mind.
Example: After seeing news about plane crashes, a person believes flying is more dangerous than driving.
Define the Representativeness Heuristic.
Judging probabilities based on how well something fits a stereotype.
Example: Assuming someone wearing glasses and reading a book is more likely to be a professor than a truck driver.
What is a ‘cognitive miser’?
Someone who conserves mental energy by relying on shortcuts instead of deep analysis.
Example: Trusting a news headline without reading the full article.
What is the difference between bias and perspective?
Bias is intentional distortion or misleading information; Perspective is a point of view that may highlight certain aspects over others.
Example of Bias: A company falsely reporting high profits to attract investors.
Example of Perspective: A climate scientist focusing on carbon emissions in global warming discussions.
What is Information Overload?
When too much data makes it hard to process and make decisions.
Ways to manage it:
- Filtering
- Heuristics
- Delegation
- Automation
List the nine quality dimensions of high-quality information.
- Accuracy
- Completeness
- Consistency
- Uniqueness
- Timeliness
- Validity
- Accessibility
- Security
- Relevance
Refer to Belanger Table 3.1.
How do you evaluate information in terms of usefulness?
Does the information help solve a problem or make a decision?
Example: Market research data is useful for business strategy.
How do you evaluate information in terms of believability?
Can the information be trusted based on its source and evidence?
Example: A peer-reviewed scientific journal is more believable than a random blog post.
What is disinformation?
Intentionally false or misleading information spread to deceive.
Example: A fake news article claiming a celebrity has died when they haven’t.