MIS Chapter 4 content review Flashcards

1
Q

What are the three main problems we face in evaluating information?

A
  1. Information Overload
  2. Bias and Perspective
  3. Cognitive Biases and Heuristics

Examples:
- Information Overload: A Google search returns thousands of results, making it hard to determine credibility.
- Bias and Perspective: A news article written by a political group may highlight only one side of an issue.
- Cognitive Biases and Heuristics: Trusting a familiar brand over a lesser-known but higher-quality alternative.

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2
Q

Define the Availability Heuristic.

A

Judging the likelihood of events based on how easily examples come to mind.

Example: After seeing news about plane crashes, a person believes flying is more dangerous than driving.

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3
Q

Define the Representativeness Heuristic.

A

Judging probabilities based on how well something fits a stereotype.

Example: Assuming someone wearing glasses and reading a book is more likely to be a professor than a truck driver.

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4
Q

What is a ‘cognitive miser’?

A

Someone who conserves mental energy by relying on shortcuts instead of deep analysis.

Example: Trusting a news headline without reading the full article.

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5
Q

What is the difference between bias and perspective?

A

Bias is intentional distortion or misleading information; Perspective is a point of view that may highlight certain aspects over others.

Example of Bias: A company falsely reporting high profits to attract investors.
Example of Perspective: A climate scientist focusing on carbon emissions in global warming discussions.

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6
Q

What is Information Overload?

A

When too much data makes it hard to process and make decisions.

Ways to manage it:
- Filtering
- Heuristics
- Delegation
- Automation

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7
Q

List the nine quality dimensions of high-quality information.

A
  • Accuracy
  • Completeness
  • Consistency
  • Uniqueness
  • Timeliness
  • Validity
  • Accessibility
  • Security
  • Relevance

Refer to Belanger Table 3.1.

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8
Q

How do you evaluate information in terms of usefulness?

A

Does the information help solve a problem or make a decision?

Example: Market research data is useful for business strategy.

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9
Q

How do you evaluate information in terms of believability?

A

Can the information be trusted based on its source and evidence?

Example: A peer-reviewed scientific journal is more believable than a random blog post.

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10
Q

What is disinformation?

A

Intentionally false or misleading information spread to deceive.

Example: A fake news article claiming a celebrity has died when they haven’t.

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