Minority Influnenec

Question 1

What is majority influence

Answer 1

People identify with the majority and try to fit in with their opinion

Question 2

What is minority influence

Answer 2

People want to know why the minority have this belief and consider the message, more likely to result in internalisation

Question 3

Explain consistency

Answer 3

When the minority are consistant in their views. Either synchronic consistency: when everyone is saying the same thing. Or diachronic: in which people have been saying this thing for a while. Both make the majority re think their own views

Question 4

Commitment

Answer 4

Minority need to demonstrate their commitment to their views, might do extreme stuff to get people to pay attention to their views. The action needs to pose as a risk to the minority to show that they r committed. Therefore majority members pay even more attention

Question 5

Flexibility

Answer 5

Consistancy may be seen a boring and rigid. Instead members of the minority need to be prepared to adapt their point of view and provide counter arguments.

Question 6

What is the snowball effect

Answer 6

Over time some of the majority switch their views to the minority, the more this happens the fasterthe rate of conversion