minority influence+ behaviour styles

Question 1

what are the three behavioural styles

Answer 1

consistency, commitment, flexibility

Question 2

what is commitment

Answer 2

suggests confidence, certainty and confidence
- degree of commitment by minority group is greater
- may persuade majority- take them seriously and convert

Question 3

what is consistency

Answer 3

-consistent in changing opinions and considering issue
- maintain over time
Wood et al= meta analysis minorities who were consistent were most influential

Question 4

what is flexibility

Answer 4

Mugny 1982- flexibility is most effective than rigid arguments
- negotiate their position
- cant be seen as too flexible , can seem inconsistent
- degree of flexibility is good

Question 5

A03- real value

Answer 5

Nemeth et al, dissent in minority opinion opens mind
start considering more opinions and better decisions
dissenters liberate people

Question 6

A03- tipping point for commitment

Answer 6

Xie et al, tipping point, minority enough to change majority position
computer models social chat , held traditional views open to others
same opinion= reinforced opinion, percentage tip 10% of minority

Question 7

A03- minority influence in name only

Answer 7

Nemeth et al, still difficult to convince people value of dissent
accpet principle only on surface
fear lack of harmony and irritation of view