Behavioural styles A01

Question 1

what is the snowball effect

Answer 1

minorities convert majorities , majority slowly move towards minority and group grows slowly and then picks up momentum

Question 2

what is social cryptoamnesia

Answer 2

when social change occurs the new opinion becomes integral and source of minority influence is forgotten

Question 3

what are the four reaosns minorities are succsessful

Answer 3

principle
sacrfice
share charcateristics
social trends

Question 4

what does it mean by principle

Answer 4

if minority seem to be acting on principle rather than out of self interest

Question 5

what is sacrifice

Answer 5

if the minority have to make sacrfices to maintain there position

Question 6

what does it mean by same characteristics

Answer 6

if minority are similar age , race and social group

Question 7

what are social trends

Answer 7

id views of minority are keeping with social trends

Question 8

three styles they must have

Answer 8

consistency
confidence
persuasion