Minority Influence

Question 1

Minority influence definition

Answer 1

• social influence when a immunity of people persuade others to adopt their beliefs, attitudes + behaviours
• changes private and public attitudes

Question 2

3 factors affecting minority influence

Answer 2

Consistency
Commitment
Flexibility

Question 3

Consistency definition in regard to minority influence

Answer 3

minority influence most effective when believes are the same overtime + between all individuals

Question 4

Commitment definition in regards to minority influence

Answer 4

MI more powerful of minority demonstrated dedication to their position

Question 5

Flexibility definition in regard to minority influence

Answer 5

MI more effective if the minority is shown as accepting/ can compromise

Question 6

Why is consistency effective?

Answer 6

Draws attention to the minority view

Question 7

Why is commitment effective?

Answer 7

Shows minority isn’t acting out of self interest

Question 8

Why can consistency be negatively interpreted?

Answer 8

can be seen as ridgid, unbending + unreasonable

Question 9

Why is flexibility effective?

Answer 9

shows open to compromise

Question 10

Minority Influence Strength

• Consistency- Moscovici
• Martin et al - internalisiation

Answer 10

• Moscovici -6 people view a set of 36 blue coloured slides -state is the think they are blue or green-2 confederates said all slides were green on 2/3 trials -caused 8.42% to say wrong answer - consistency = major factor
• Internalisation - martin et al - message supporting view + measured participants support - group 1 = heard minority influence agree with message/ group 2 = heard majority influence agree with message - less likely to change view if had listened to minority group - minority involves deeper thoughts = supports central argument of how the minority influence process work

Question 11

minority influence limitation

• artificial tasks
• moscovici = practical application

Answer 11

• artificial tasks - asch - lack external validity - dk about real life situations practical applications
• no real world application - clear distinction between minority + majority - moscovici majority = 4 people/ minority = 2 - real world = more complicated e.g. minority usually more committed to keeping same view