Minority Influence

Question 1

Internalisation

Answer 1

With minority influence private and public view is changed

Question 2

Consistency

Answer 2

Synchronic and diachronic, makes others rethink their own views.

Question 3

Commitment

Answer 3

Helps gain attention. Through extreme activities (augmentation)

Question 4

Flexibility

Answer 4

Avoid rigidity, accept reasonable counter arguments.

Question 5

Snowball effect

Answer 5

Minority overtime becomes majority through conversion.

Question 6

Synchronic consistency

Answer 6

People in the minority are all saying the same thing

Question 7

Diachronic consistency

Answer 7

They’ve been saying the same thing for some time.

Question 8

Augmentation principle

Answer 8

Majority pays even more attention as activities that minority take part in create some risk to them demonstrating commitment to the cause.

Question 9

Key study: Moscovici et al.

Answer 9

Procedure - 36 blue green slides identified as green consistently or inconsistently.

Finding - consistent minority led to same wrong answer on 8.42% of trials, inconsistency minority led to 1.25%

Question 10

Research support

Answer 10

consistent minorities are influential (wood et al., meta-analysis

Minorities messages processed more deeply (Martin et al.)

Question 11

Artificial tasks

Answer 11

Unlike real life so studies lack external validity.

Question 12

Support for internalisation

Answer 12

Minority more influential when answers written.

Question 13

Limited application

Answer 13

In real life minority/Majority situation is more complicated, example majorities have status not just more numbers.