Conformity: Types And Explanations Flashcards
Internalisation:
Is privately and publicly accepting group norms.
Identification:
Is wanting to be part of the group, public change.
Compliance:
Is public change only.
Types of conformity:
Internalisation
Identification
Compliance
Explanations for conformity.
Informational social influence (ISI)
Normative social influence (NSI)
NSI
Is about norms, desire to be like others and not look foolish.
ISI
Is about information, desire to be right.
Support for ISI
Hard math problems, more conformity (Lucas et al.).
Support for NSI
Conformity fell to 12.5% when answers written (Asch).
- ISI
Individual differences, students less conformist (28% vs 37%, Asch)
- NIS and SIS
Two process approach is oversimplified, not necessarily either.
- NSI
Individual differences - nAffiliators more conformist (McGhee and Teevan)
NSI and SIS work together
Dissenter may reduce power of ISI and NSI