Minority influence:

Question 1

Define minority influence:

Answer 1

Form of social influence which minority of people persuades others to adopt their beliefs/attitudes/behaviours.

Leads to internalisation where public + private attitudes = changed.

Question 2

What is consistency?

Answer 2

MI most effective if minority keeps same beliefs over time + between all individuals that form the minority.

Effective = draws attention to minority views/increases interest

Consistent minority = people rethink own views

Question 3

Define 2 types of consistency:

Answer 3

Synchronic: between people in minority group –> all saying same thing

Diachronic: saying same thing over time

Question 4

Define commitment:

Answer 4

MI more powerful if minority demonstrates dedication to their position.
e,.g: making personal sacrifices/engage in extreme activities to draw attention

Show minority not acting out of self-interest.

Question 5

What is the augmentation principle?

Answer 5

When MI carry out action despite opposition –> beliefs seen as ‘stronger than obstacles’.

.: appear more valid + majority pay more attention

Question 6

Defien flexibility: