Minority influence

Question 1

definition

Answer 1

Minority influence creates a conversion whereby people consider the message itself and people want to understand why the minority hold this position.

Question 2

Consistency

Answer 2

synchronic -
all say the same views
diachronic-
all say the same views for a long time

Question 3

commitment

Answer 3

have to be commited to views in order for the majority to give them attention

Question 4

flexability

Answer 4

more convincing if they accept counter arguments

Question 5

Moscovici results

Answer 5

colour blind test-
when the confederates where consistent 8.42% of participants said it was green

when they where inconsistent it dropped to 1.25 %

Question 6

Moscovici conclusion

Answer 6

Conclusion-
minority can influence the majority but not all the time and only if they show consistency

Question 7

Strengths

Answer 7

Variation in the tests so that they can be generalised

Question 8

Weaknesses

Answer 8

lab based
small sample size
all women