Minority Influence

Question 1

What type of conformity is minority influence most likely to lead to

Answer 1

Internalisation

Question 2

Who investigated minority influence?

Answer 2

Moscovici

Question 3

Really briefly describe moscovici’s procedure

Answer 3

Green and blue slides

Question 4

List the three procedures of minority influence

Answer 4

Consistency
Commitment
Flexibility

Question 5

Describe commitment as a process of minority influence

Answer 5

Personal sacrifice, majority pay attention. (Augmentation principle)

Question 6

Describe consistency as a process of minority influence

Answer 6

Makes majority rethink own views over time

Question 7

Describe flexibility as a process of minority influence and who suggested it

Answer 7

Nemeth
Allow counterarguments to avoid looking inflexible or rigid balance consistency and flexibility

Question 8

How does change occur?

Answer 8

Deeper processing, over time majority switch to minorities viewpoint (snowball effect)

Question 9

Describe and explain the supporting evidence for consistency (AO3)

Answer 9

Moscovici
Consistent majority opinion had greater effect on others than inconsistent. Shows how consistency is a major influence when influencing the majority.

Question 10

Describe and explain the supporting evidence for depth of thought (AO3)

Answer 10

Martin et al
Gave PPS message supporting a view from either the majority or minority. Then a conflicting view.
Found people less willing to change when listening to the minority. Supports idea that the minority message is deeply processed.

Question 11

Describe one limitation of moscovici’s study (AO3)

Answer 11

Artificial task
Far removed of how real life minorities attempt to change the majority.
Lack external validity