MIL FIRST PRELIM Flashcards
The ability to identify, understand, interpret, create, communicate & compute, using
printed & written materials associated with varying contexts.
Involves a continuum of learning, where in invididuals are able to achieve goals, develop
their knowledge & potential, & participate fully in their community & wider society.
Literacy
The physical objects used to communicate with or the mass communication through
physical objects such as radio, television, computers, film, etc.
Media
Broad term that covers processed data, knowledge derived from study, experience,
instruction, signal or symbols.
Information
The ability to recognize when information is needed, and to locate, evaluate and
effectively communicate information in its various formats.
Information Literacy
The ability of an individual to responsibly, appropriately & effectively use technological
tools to access, manage, integrate, evaluate, create & communicate information.
Technology Literacy
The essential skill and competency that allow individuals to engage with media and other
information providers effectively, as well as develop critical thinking & life-long leaning
skills to socialize and become more active citizens.
When one is media and information literate, he/she likely to become a responsible
producer and or consumer of media and information.
Media & Information Literacy
People discovered fire, developed paper from plants and forged weapons and tools with
stone, bronze, cooper, and iron.
Pre-Industrial Age (before 1700s)
People used the power of steam, developed machine tools, established iron production
and the manufacturing of various products (including books through the printing press).
Industrial Age (1700s-1930s)
People harnessed the power of transistors that led to the transistor radio, electronic
circuits and the early computers.
In this age, long distance communication became more efficient
Electronic Age (1930s-1980s)
The internet paved the way for faster communication is the creation of social network.
People advanced the use of microelectronics w/ the invention of personal computers,
mobile devices and wearable technology.
Information Age (1900- Present)
What is Media?
Comes from the word “medium” which is defined as channel, means or method.
As an avenue or method, Media is used to communicate information.
What is Mass Media?
The media that reach large audiences
Refers to paper publication like newspapers, books, magazines, newsletters, and
journals.
It also includes brochure, posters, flyers, banners and billboards.
The oldest form of media as it is closely tied to the emergence of the printing press.
Print Media
Includes radio and television
Initially used the airwaves to reach their audience
Radio and television both use direct satellite broadcasting, which helps them reach
audience worldwide.
Broadcast Media
Is composed of media that we digital technologies like the internet to distribute or exhibit
content (Manovich, 2006)
Ex. Social Media Blogs, Website and Streaming Media
New Media
